Tag Archives: tips for seo

ByAlexia Pamelov

SEO for Beginners

CheapWindowsHosting.com | New to SEO? Need to polish up your knowledge? read this article check out

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

seo-course-for-beginners

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Where as the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.
In any case, it’s good to have a firm grasp of the core concepts.

How much of this article do I need to read?

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading this guide front-to-back. We’ve tried to make it as concise as possible and easy to understand. There’s a printable PDF version for those who’d prefer, and dozens of linked-to resources on other sites and pages that are also worthy of your attention.
Each section of this guide is important to understanding the most effective practices of search engine optimization.

ByAlexia Pamelov

Cheap Windows Hosting – How to Choosing The Right CMS for Your Business

CheapWindowsHosting.com | Hello today I will share the tips about how to choosing the right cms for your business. Lets start it. Content Management Systems have come, and changed the entire Internet landscape. They have not only made designing and maintaining websites easy but also the sites more engaging and interesting. The biggest USP of this technology is the fact that it offers site owners complete control over the website unlike in the past. Once a CMS development company has built the site, you can easily manage the design and content in a code-free ecosystem. Before doing so you need to choose a CMS platform that suits your business needs and here is a short and crisp guide into making the perfect choice.

Choose-right-cms-for-your-business-website

Know What You Need

As someone said, finding the right CMS is equivalent to finding the right spouse in life. Every individual is good, but you don’t share the same wavelength with everyone! So it’s important for you to know what you need and for that you must start by making a checklist of what all features & functionalities you expect from a CMS and what are your priorities. For instance, if ease-of-use is your top priority, you need to go with WordPress, but if you are looking to manage multiple internet properties Drupal and Joomla would be better choices. Also, there are little-known CMS tools that cater to niche business demands. If the popular ones don’t offer what your business needs, you need to go deep down into the market and opt for such solutions.

Core Functionality

What is the core functionality of the CMS? If you want to haul goods you should buy a truck not a luxury car. While most Content Management Systems are multi-functional you need to always look at their core functionality. Every CMS tool has evolved from its core functionality and to be honest it best where its roots are. For instance if you want to merely create a blog, WordPress would fit your bill perfectly as it emerged as a blogging platform, while for an e-commerce site Magento or PrestaShop would be a better pick. These are dedicated e-commerce platforms and would help you get the best out of the platform. Joomla on the other hand is a go-between which can be used to manage blogs and also offers you awesome e-commerce integration features.

Mobile Responsive

Chances are that you are reading this article on a mobile like more that 50% of the users who have switched to smartphones and tablets for Internet browsing. In less than 5 years, mobile traffic has increased from below 10% to over 50% of total traffic. A mobile responsive website has become the basic necessity these days. While all CMS platforms allow you to build mobile-responsive websites WordPress surely holds the edge over others. If you are planning to use free or premium themes, you would find the largest choice of responsive themes for WordPress. This really makes the task just a shade easy for you.

Scalability

Web development isn’t a project; it’s a process where you build a website brick by brick. To attract users and avoid your web property from appearing stale, you would need to regularly make design changes and add new security features and functionality to the site. This is where Drupal wins over WordPress and Joomla as it is enterprise-ready and can be scaled up more easily. This is the reason some of the most complex business websites in the world are powered by Drupal. Talking on the same lines Magento would be a better platform than PrestaShop for an online store if you are considering scalability.

Security

This is something that you can’t take lightly as the attacks on digital assets have increased with more and more businesses digitizing their work process and relying on websites to interact with the customers. Every new version of CMS tool comes with stronger security features, but if we are to come to a verdict Drupal surely holds the edge over WordPress. This is the reason mega businesses around the world rely on this CMS for their website. This however isn’t to suggest that WordPress and Joomla lack security features.

User Interaction

Gone are the days when businesses would create a website and users would consume what was served to them. Today it’s a two-way traffic where the users exercise enough power to be choosy about the sites and services they use. Chat Tools, Social Media, VoIP etc. have allowed users to communicate and interact with businesses in real-time. While you choose a CMS always keep user-interaction as one of your top priorities. Take look at the tools and plugins available in different ecosystems that improve customer interaction and choose one that offers you and your customers the best interactive platform.

The choice of the Content Management System is just the first step to creating a strong presence on the Internet. You need to choose an agency for CMS customization service that helps you derive the best out of the CMS solutions. At Semaphore Software, we have handled hundreds of projects across industries and specialize in all the leading CMS tools.

ByAlexia Pamelov

Cheap Windows Hosting – Tips to make ASP.NET MVC application SEO friendly

CheapWindowsHosting.com |One of the big benefits of using an existing system such as WordPress or Magento, is many things simply come out of the box. One of these things is being “SEO – friendly”: being optimized for the search engines.

Note: While not all WordPress installations are perfect for SEO, it’s usually really good compared to custom installations.

aspnet-seoWhen you’re working in ASP.NET MVC, chances are you’re dealing with a custom solution. That is great; it just means we have to do a lot of things on our own. In this post I will go through the most important elements. However, SEO changes all the time and we don’t really know what triggers Google – so it’s worth continuing your research afterwards to find out if there are things that are forgotten.

I decided to split the changes into “Required”, “Important” and “Nice to have”. What category I placed them in is a bit random and based on my own experiences and what I’ve read – but use it more as a general guideline.

Required on-site SEO optimisations for ASP.NET sites

Make site is indexable

This has less to do with ASP.NET MVC than it has to do with JavaScript frameworks such as Angular. While there is a lot of discussion about whether Google reads these JavaScript MVC sites correctly or not, there is an important point to make:

All your content should be served from the server at the point of load. Yes, it’s nice to load it dynamically using a JavaScript framework or jQuery call, but that can and will hurt SEO. Make sure to always load it when you serve the view from the controller.

Note: If you Google “Angular SEO friendly” you will get plenty of methods on how to do this in practice.

Unique title tags for each view

One of the most important ranking factors is the <title> tag in the header. Make sure to set a unique one for each view in your application – also small pages such as contact and about.

For dynamic pages this is the most important, as you would often have your main content there.

Important on-site SEO optimisations for ASP.NET sites

Sitemap in ASP.NET MVC

Sitemaps are important to tell the search engines exactly what pages you have. Unfortunately you have to make them yourself.

  • For smaller sites, it’s quite simple. Either you do it manually (which works if you don’t have any dynamic content) or automatically (more on that in a second). You simply make a controller called Sitemap, and makes sure your site responds to calls such as /sitemap and /sitemap.xml .
  • For bigger sites it’s challenge. If you have a million pages which a previous customer of ours did, you need to run an underlying console job that generates the sitemap.
  • To help you build it there are a couple of Github projects to help you, and here is an example:
    https://github.com/maartenba/MvcSiteMapProvider

Only one <h1> on each page

Each page, when fully rendered, should only have a <h1> tag. The <h1> tag is what the page is about, and should be the main headline.

Canonical URL on pages

It’s in general a very good idea to put a canonical URL on most views. The idea is you tell Google what the real version of the URL is.

A typical example is you have the same page that gets indexed with unique query strings:

  • ?tracking=qwerty
  • ?ref=query

The idea is you then make a canonical URL and refer to itself. So if your view is placed on http://domain.com/page, and you have a version such as http://domain.com/page?ref=query, you should have a canonical URL that is http://domain.com/page.

Remove /home/ from URL in ASP.NET MVC

In a lot of ASP.NET MVC projects, many pages end up having a /home/ url. An example could be /home/contact. The shorter and more clear URLs, the better. And this is just a quick small thing to update inside the route file.

Prev and next on paginated listings

When you have a paginated result, it’s worth implementing the “prev” and “next”. It’s a way of telling the search engines you are on a paginated result, and what the next and previous pages are.