CheapWindowsHosting.com | With the festive season fast approaching, online retailers everywhere will be busily preparing themselves to meet the bulk demands of customers but another community is also waiting in the wings. The festive season is a primetime for nefarious cyber criminals or hackers looking to steal important data of your customers. With passage of time, hackers are improving their skills and are founding quite innovative ways to trace online behavior and steal credentials of the customers.
From stealing debit/credit card information to attacking privacy and poaching ecommerce data, this online nuisance has many shapes and names. But, with the right security approach you can save your e-commerce website from these cyber criminals. In this article, you can read some effective ways to protect your Ecommerce site from these cyber criminals. Let’s start.
People often think that the e-commerce site security is mainly based on the software they write. Although the web application itself must also be secure, the other chief factor is the Web Hosting being used. Between shared and dedicated hosting, dedicated is more secure and ideal for ecommerce business. Shared hosting has multiple users all are accessing the same server: running under the same operating system, using the same resources, etc. Dedicated hosting plan, whether it be a co-located server, a dedicated server, or a VPS, only a single user is using the server (or in the VPS case, the virtual server).
Having multiple users on the same server (shared hosting) is dangerous in two ways. First, if any of the shared users has wrong intentions, he could exploit what your site has to offer. For example, if your site has a world-writeable directory, that directory is writable by some other users on the server (unless extra steps are taken). Second, if any of the shared users has right intentions, but is running a website or software that has security flaws, your website is also vulnerable to the threats. Therefore, it is recommended to choose dedicated VPS hosting providers. In addition to this, you must know how to secure virtual private server so that no hacker can break into it.
While selecting good web hosting service providers, you should also check out the type of software and hardware that they use. Those hosting service providers which use advanced and updated software should be your prime choice because this software is not easy to hack and comprise all essential security features. Similarly, you should be well aware of your web host’s hardware. Web hosting hardware requirements include storage and it is imperative to know what kind of storage hardware your service provider is offering. If you are planning for e-commerce website, then hardware plays a crucial role in it.
All the data that flows between the web server of company and the website of customers should have encryption in order to stay away from eavesdropping or a phishing attack. SSL authentication is a must-have for e-commerce sites from small as well as large retailers. SSL effectively protects sensitive data that travels across the web and encrypts sensitive information such as credit card details and passwords. The SSL certificate makes these important data unreadable to everyone apart from the intended recipient, protecting it from cyber criminals and hackers.
In addition to using SSL protection, it is recommended to ensure that your ecommerce website is PCI compliant. Any merchant who accepts debit/credit cards, both offline and online, must be compliant with the PCI Security Standards Council and meet all the regulations in order to ensure they are keeping the payment data of customers secure. Merchants who are not in compliance with PCI Security Standards Council face tough penalties.
It is quite risky to keep confidential information, such as credit and debit card details,of your customer on your server because it can possibly entice an attacker to steal such sensitive information. Further, in accordance to PCI Standards it is forbidden to store such sensitive data. You should keep only the minimal amount of data to complete refunds and charge backs, and clear out stores regularly so as to comply with the PCI Standards and to give identity thieves nothing to steal. You can also prevent online fraud by verifying addresses and CVV2 codes for all the online transactions.
Many people fail to create a strong password that is designed to protect. As an online retailer it is your responsibility to insist on strong passwords when your customers set up accounts on your site. It’ll not only protect all the sensitive information retained at the back end of your ecommerce website, but also minimize site breaches. A strong password has a minimum amount of characters and contains a mixture of symbols, letters and numbers.
Penetration testing or ethical hacking is a necessary step in ensuring your ecommerce site is inaccessible to the hackers and fraudsters. There are many penetration testing companies out there offering the services you need to put protection and customer privacy at the top of your agenda as a retailer. The ethical hackers will attack on your server with the intention of finding security weaknesses. After the penetration testing, they will make a report to enlist all the weakness in your security threats. This report helps to make your website completely secure and keep your web assets safe.
CheapWindowsHosting.com | Running a small business – regardless of whether it is a web hosting business or not – is hard work.You have enough on your plate. You are doing the marketing, setting up the products, getting in touch with customers… Your ‘to do’ list keeps growing, and growing, AND GROWING! Why on earth would you contemplate setting up a YouTube channel for your business and spending all that time messing around with video camera.
Well, there are a number of reasons, and some of them are quite compelling. Of course, the main reason is the number of users. YouTube is popular – very popular indeed.
According to Alexia the most popular websites globally are:
Those stats alone mean you simply can’t miss out on YouTube as a marketing avenue. But beyond numbers here are some other reasons why having a YouTube channel for your business is a compelling idea:
1. Global accessibility
There are only 23 countries that have ever censored YouTube, and aside from countries like North Korea or Iran, the level of censorship it has received has been limited.
That means YouTube is available in the vast majority of countries and for companies with global aspirations – or, like in web hosting, a company in a business that is global in nature – it offers substantial opportunities.
2. A compelling medium
Nobody forces you to watch YouTube.
The only reasons people visit YouTube are entertainment and enlightenment.
Think of what YOU use YouTube for…
If you are in a business like web hosting that relies on technology, what better way would there be to show people how to do something.
If you have YouTube channel, it’s fairly cost-effective to generate a reasonable following.
Your target audience probably uses YouTube.
Whereas in the past its demographic was firmly the young, these days YouTube is the domain of every age group – grandparents uploading videos of their grandchildren, kids uploading videos of their scout camps – everyone is there, without exception.
One of the reasons for this is YouTube is no longer bound to the PC.
It’s accessible through mobile devices and these days people are just as likely to be watching YouTube on the move or on their living room’s smart TV.
Regardless of advertising, by its nature, YouTube directs users to the content they want or need.
Google’s algorithms are particularly good at determining what type of advertising you might click on, and likewise with YouTube – use YouTube for a couple a weeks and the “Suggested for you” videos you receive really are the type of videos you might be interested in viewing.
Chances are if there is something specific in your channel that a certain group needs or wants, they will be directed to it by YouTube.
YouTube also has a clear focus on business – for instance, why does it need analytics?
How many people log in to their YouTube analytics to see how many people saw that video of a mouse frightening a cat?
Probably very few.
As with Google Analytics, YouTube’s analytics functions can let you know where you customers are and what they are interested in – invaluable data.
As I implied earlier, the chances are if someone hits your YouTube channel, they are going to shift through some of the other videos you have uploaded.
That might lead to them visiting your website… and that might lead to a sale!
It’s worth the risk!
A picture paints a thousand words, but a moving picture?
Just what sort of impact does watching a video have on a consumer?
The answer is fairly obvious. Would you prefer to buy a mobile phone after reading a description or viewing a videoed demonstration?
Yes, of course, quality matters and many videos produced for branded YouTube channels are often extremely well produced and have good visual quality – and cost a pretty penny.
Informing people how to do something via video also shows the people that work for your company.
It gives them names and offers visitors background.
In a world of auto-responses and waiting in queues for calls to be transferred, a YouTube channel can show the real people that make up your organization.
Simply put, if your website has a link to a YouTube channel and your competitor’s website doesn’t, that kudos to you!
As with Facebook, YouTube allows you to ‘like’ something, but unlike Facebook, you can also ‘dislike’ something as well.
Put your products in videos and count up the ‘likes’ and ‘dislikes’ and you have a pretty good idea of what’s going to be popular and what’s not.
View comments and you can find out why people like or don’t like a certain product.
Of course, nothing is ever that simple, and a YouTube channel takes some maintenance.
For example, you have to optimise your channel so it stays on top of certain keywords, but generally, a YouTube channel is a cost-effective and fun way to engage customers.
CheapWindowsHosting.com | This article will explain some of the major aspects related to websites that can at least make you feel better if you are involved in web development.
If you are managing or holding rights for a website or are going to launch a website to the market then you can be puzzled by several questions or things related to the future and the scope of your website. These questions can take your mind off of them.
Some of the most baffling questions that can arise are:
This article will explain some of the major aspects related to websites that can at least make you feel better if you are involved in web development.
SEO stands for Search Engine Optimization. SEO makes your website easier to find on search engines with their related search content and terms.
For example: if a person is trying to search for “5G” in Google or any other search engine then the person is most likely to click the first few links that comes out on the very first page on any search engine, people barely visit the secnd or third pages of the desired searched content page.
So why don’t you work in this direction to solve all the puzzles related to your website and website content. SEO helps your website and web content to have a higher priority for the desired searched content.
Some of the most useful aspects of SEO are shown in the following:
Easy web content provides tools to help you with your on page SEO.
There are no big secrets to optimizing a website for search engines. In fact a few basic principles are, if followed properly and wisely, can heavily increase your website traffic and your website pages will end up against other web page results from popular search engines.
There are millions upon millions of pages of web content out there and while you can work hard to build and update a great website, it can be quite frustrating to not get the desired results and more traffic.
Although there are thousands of websites, today around 90% of searches are conducted on just a few of the most popular web sites.
They are primarily:
Each search engine uses a specific search algorithm. The search engine displays results depending on these algorithms.
Now the question arises, what can we do to increase website optimization and traffic to our website.
We can use several tools, built-in applications and some good coding environments to do these things.
This article will explain the tools that can be used to get the desired results.
These tools are:
If you are already holding a website then you can use a HTML editor to control and edit your coding structure and also optimize it.
What you need to do is edit the following sections:
This is a powerful toolkit that will provide you total control over creating a new website and have total control over the layout and design. It is also known as a web content builder toolkit. Using it you can maintain:
CheapWindowsHosting.com | In this post I will share about Tips for Using Facebook To Boost Your Ecommerce Store. With more than 1.5 billion registered users, a figure continuously rising, Facebook is a social networking powerhouse. It’s worth more than the annual output of many countries and has users from all across the globe. The amount of data Facebook has, and the detail with which people willingly share information about them on Facebook, makes it any marketer’s dream platform. Just look at some of these stats.
Currently there are thousands of Facebook pages where people are selling products directly to their fans. While it’s not always the best strategy to depend completely on Facebook for ecommerce sales, it certainly can be a part of your broader ecommerce plan.
If you have an ecommerce website or an online store, you can use the power of Facebook to reach your target customers much more effectively and drive them to your online store and boost sales.
Here are a few tips for using Facebook to strengthen your ecommerce store.
Quality content is the king everywhere. But the kind of content that resonates with Facebook users is very different from blog content or articles. Here, if you write 1000 word status updates, very few of your fans will have the patience to read till the end.
Facebook users like short, catchy, visually appealing and action oriented posts created in a fun way. Above all your posts should provide users value. Demonstrate your knowledge about your niche and products in your status updates.
Also, don’t be obsessed with your own product images, links and blog posts all the time. Regularly share stuff from other blogs and websites that your fans may find useful (not from your competitor’s site, of course).
Your ecommerce store should also be optimized for maximum Facebook engagement (Likes, Comments, Shares). You can do that in a number of ways. Offer sign up via Facebook. Make sure your store’s product pages have clearly visible social media sharing widgets. Add the Facebook comments widget to your product pages so that the user comments are visible on their Facebook profiles as well. Add a small statement below the product images encouraging users to share on Facebook.
These are basic things but many ecommerce stores don’t have them in place because of which they fail to take advantage of Facebook.
Whenever you add new products to your store, you’d most likely share them on your Facebook page. When you do that, make sure you add an engaging 1-2 line description with your links. Engaging or catchy descriptions drive more clicks as compared to simple link shares.
Use high engagement words in your posts. Research shows that status updates that include the words Facebook, Why, Most, World, How, Health, Bill, Big, Says and Best get most engagement and shares. Similarly,
Also, make your descriptions action oriented and add clear calls to action with them. Facebook recently introduced the “Add Call to Action” option with status updates. Always use it with your status updates and link shares.
Facebook users love contests and discount deals. Running competitions is found to be the most effective engagement technique for ecommerce stores. Almost 35% users “Like” Facebook pages to participate in contests. So give them what they want. Ask questions and use “Like for Yes, Comment for No” type techniques for feedback. These small fun activities can boost your engagement significantly.
I’ve already mentioned the importance of content, but visual content deserves a separate mention. Facebook users love visual content like images, info graphics, videos, memes etc. Image based content gets almost 40% more interaction as compared to simple text posts.
But to get the best results, you need to mix up your updates with a combination of text only, text+image and image/video only updates. For ecommerce stores, product images get the highest engagement.
There’s no better paid advertisement mode for ecommerce stores than Facebook advertisements. Facebook Ads have improved drastically over the last couple of years. They’re not only much simpler to configure but also bring much more targeted results as compared to other advertisement modes. You can target users based on their location, interests, gender, like/dislikes, recent activity, pages liked and dozens of other criteria. Start with a small budget of around $50 and test different ads to see what works well for you. Once you understand how it works, increase your budgets gradually.
One important thing is to make the payment and buying process as simple as possible for your customers. Normally ecommerce stores add a link to the product pages with their Facebook status updates. There’s nothing wrong in doing this, but since it involves multiple redirections, there are high chances that buyers would abandon the purchase mid-way through. A smart option is to use a direct link to the checkout page or, even better, use a Facebook app to accept payments directly on Facebook. There are several Facebook ecommerce store apps where you can configure your products for direct selling on Facebook.
A great way to show your fans and prospective buyers that you care about them, is to move the customer support to your Facebook page. Ask users to share their product feedback, compliments/complaints and concerns of your Facebook page. Actively respond to such comments, and ensure quick problem resolution. This will show the world that you really care about your customers.
Most ecommerce stores serve customers belonging to multiple countries, due to which they need to operate in different time zones. Of course you can’t stay on Facebook all the time. So it’s recommended that you automate some of your posts to stay in touch with customers from all time zones. You can use the BufferApp or HootSuite for this purpose. But keep posting manually as well.
Research shows that the engagement levels are 18% higher on Thursday and Friday, and 32% higher on weekends. Every day, around 1PM gets the most shares and 3PM gets the most clicks. Keep these time slots and days in mind while scheduling your automated posts.
Like any other social network, Facebook thrives on user engagement. The more closely you engage your audience through high quality visual content, contests and comment responses, the more action you’d be able to drive from them. But remember that your goal is to route users from your Facebook page to your store, because that is where you can convert them into subscribers – your biggest online asset.
CheapWindowsHosting.com | In this article you will learn why we need social login Integration in our website. Firstly, when I started working on a website I was confused about integrating social login into the website. Later, I got to know what are its benefits. Here in this article I would like to represent this to you.
Before (1990-2000) every person required 3 things to live a comfortable life.
But the emergence of internet and web applications has changed the world in such a way that, internet became a need for people now a day. Today, “Internet” is considered the fourth need of every human being.
This is the current need for every person.
Actually for this demand and use of internet the credit goes to the “Web applications”. Now the web application plays a major role for this high use and demand of internet. We are now solving thousands of problems such as marketing, booking ticket, purchasing goods, selling goods, finding room on rent, booking cabs, etc using internet.
Now we have different websites for different purpose such as Flipkart for purchasing goods, Amazon for purchasing goods, OLA for booking cabs, etc…So one boring and uninteresting activity to use different website is to fill the long Registration form, which users don’t want.
Yes, the boring and uninteresting activity to use different website is to fill the long Registration form and remember its userid and password for Login.
The user also don’t want to expose all his personal details to all these websites and finally to remember his/her UserName and Password.
So to avoid situation like this now we are integrating social login to our web site. If any user want to visit our website without registration, no problem he/she can visit our website using any of his social login account such as Facebook, Google+, Twitter, etc. This is because every person today is mandatory to have these accounts. A survey states that these accounts have these many users now a day.
So now if you want to test any site without registration, you can do it with these social logins if this has integrated on that website.
As billions of people already have accounts on these services, Now users can login with existing Facebook, Google, Twitter or Microsoft Live login. Many of them don’t want to register on another website and remember yet another user name/password pair. It is much faster and easier for them to visit website using social login and check the new website functionality. So in my opinion every new website must integrate with social logins.
CheapWindowsHosting.com | SEO plays an essential role in online marketing for businesses. It makes it possible for company websites to have access to constantly flowing internet traffic. SEO involves strategic methods that are used to boost search engine rankings for sites. It is among the most popular and effective online marketing strategies that help businesses become more profitable.
Search engine optimization is based on how people use search engines to carry out their online searches when looking for information. Optimizing a website requires HTML code editing which facilitates the use of certain keywords and phrases in relation to the site. With billions of searches of carried out on a monthly basis, it is important for company websites to be well optimized.
A majority of online users depend on search engine rankings and they usually restrict their viewing to the initial results when searching for certain terms. The higher the ranking for your site is, the more internet traffic you will be able to receive from users who rely on search engines. The best way to make sure that your website is optimized is by hiring an SEO expert.
Advertising and marketing are integral aspects of successfully running any type of business. They give you the opportunity to attract new customers and create awareness about your products or services. Higher search engine rankings for your site allow you to take advantage of cost effective advertising opportunities that your online business needs.
SEO can be complicated and dynamic, which is why you need a specialist who can help you with your company site by incorporating various factors such as keywords and content.
Online marketing campaigns that are based on SEO yield the best results. Search engines consider social media when determining rankings. A strong presence on social media will go a long way towards making your SEO progressive. As online usage continues to advance, it is important to incorporate aspects such as high search engine ranking and strong social media presence that will enable you to draw more quality traffic.
Your business requires a high level of online visibility because the internet enables you to reach more people than ever before. People all over the world use the internet each day. Almost 80% of people use the internet regularly and the number of internet users continues to rise steadily. With several existing users and more new users every other minute, you need to be able to reach these people.
SEO gives you the online visibility that you need to promote your brand and business. The internet gives you liberty to say as much as you want about what you offer on various platforms. It eases interaction with your customers and gives potential customers the chance to find and reach you with ease. SEO is necessary for continually strengthening and maintaining your online presence.
CheapWindowsHosting.com | Hello everyone todat I would like to share my article about Simple Tips Improve Your SEO Using Twitter. wanna see more read here.
Twitter is the most popular micro blogging platform as of today .Twitter is a large network and has the potential to supplement your SEO activities . If the tweets from your account are focused and topical then it surely helps you to establish your online reputation and build a brand online. But, on the contrary, vague tweets do not have any SEO benefit and it is just a sheer waste of time and energy.
Below are some tips that you may consider while tweeting which will help in your SEO campaign.
Last but not the least, determine a purpose for your Twitter presence. Do you want to focus on customer support or share information about your products and services or would you like to engage with your potential customers or would just like to converse with people from your own industry, etc. Only when you have a purpose you will get a direction and only then it is possible to monitor and measure the success, else it becomes a vehicle without a driver and no destination.
Optimizing your twitter account is optimizing your search engine visibility too. By managing it well, you will have a higher chance to create a bigger network, connect more to people and gain the exposure you need.
CheapWindowsHosting.com | Cheap and Reliable Windows hosting. If you want your business to have more presence on the internet then you need to understand how SEO works and how it affects your search engine ranking. SEO stands for search engine optimization and is used by Google and other search engines to determine where a website ranking when a search is conducted. It is similar to a popularity contest because it is really about how popular the website is based on certain criteria that search engines look for. One of the newest search criteria is using social media for SEO purposes and if you are not using Instagram for this then you’re missing out on a great opportunity
You need to let people know that your Instagram account is for your business first and foremost. Never use a personal Instagram account for your business purposes, as it won’t count towards your search engine ranking. You also want people who visit your profile page to know that it is for your business and not a personal account. You also need to be clear about what your company does and what you have to offer customers. It is also important to stay true to your brand by not posting too many non-business related photos as this can confuse your customers.
Because Instagram is a photo and video based image site it very important to have a great description for the pictures and videos you post. This is one way to boost your search engine ranking by using targeted keywords that describe the product or service you are highlighting in the picture. The worst thing you can do is to post a photo that has no explanation because even if it’s shared there are no keywords for search engine crawlers to find. It is better to have at least a one word description rather than having none at all.
One way to associate your photos with your business is by using hashtags to use as keywords for your products or services. This is a great way to get your business trending and search engines are now also looking for hashtags as part of the SEO ranking. One thing to remember is that you don’t want to use too many hashtags as it can be overkill. Only use a few good keywords for hashtags and leave the rest of the characters for the description of the product.
Any business owner needs to have a presence on social media in order to boost their SEO ranking and to get more traffic to their website. If you are not happy with your company’s SEO efforts then you definitely need to get on board with Instagram and start posting photos as soon as possible. Just make sure you always have a description for your photos and use hashtags to take help with your company’s search engine ranking. You also want to have a set theme for your account and never use a personal account for your business.
Even if you don’t use Instagram for SEO purposes you should still have an account. Many people use social media platforms as a search engine and if you are not using it then you are missing out on traffic that can be diverted back to your site. Remember the more Instagram followers you have the more traffic you can get for your business. There is really no reason why you are not using Instagram to promote your business.