CheapWindowsHosting.com | Cheap and Reliable Windows hosting. If you want your business to have more presence on the internet then you need to understand how SEO works and how it affects your search engine ranking. SEO stands for search engine optimization and is used by Google and other search engines to determine where a website ranking when a search is conducted. It is similar to a popularity contest because it is really about how popular the website is based on certain criteria that search engines look for. One of the newest search criteria is using social media for SEO purposes and if you are not using Instagram for this then you’re missing out on a great opportunity
You need to let people know that your Instagram account is for your business first and foremost. Never use a personal Instagram account for your business purposes, as it won’t count towards your search engine ranking. You also want people who visit your profile page to know that it is for your business and not a personal account. You also need to be clear about what your company does and what you have to offer customers. It is also important to stay true to your brand by not posting too many non-business related photos as this can confuse your customers.
Because Instagram is a photo and video based image site it very important to have a great description for the pictures and videos you post. This is one way to boost your search engine ranking by using targeted keywords that describe the product or service you are highlighting in the picture. The worst thing you can do is to post a photo that has no explanation because even if it’s shared there are no keywords for search engine crawlers to find. It is better to have at least a one word description rather than having none at all.
One way to associate your photos with your business is by using hashtags to use as keywords for your products or services. This is a great way to get your business trending and search engines are now also looking for hashtags as part of the SEO ranking. One thing to remember is that you don’t want to use too many hashtags as it can be overkill. Only use a few good keywords for hashtags and leave the rest of the characters for the description of the product.
Any business owner needs to have a presence on social media in order to boost their SEO ranking and to get more traffic to their website. If you are not happy with your company’s SEO efforts then you definitely need to get on board with Instagram and start posting photos as soon as possible. Just make sure you always have a description for your photos and use hashtags to take help with your company’s search engine ranking. You also want to have a set theme for your account and never use a personal account for your business.
Even if you don’t use Instagram for SEO purposes you should still have an account. Many people use social media platforms as a search engine and if you are not using it then you are missing out on traffic that can be diverted back to your site. Remember the more Instagram followers you have the more traffic you can get for your business. There is really no reason why you are not using Instagram to promote your business.