Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:
Your company came early in the search engine results,
You mentioned or recommended by others or sites they visit, or They already know about your company and go looking for you Search engine optimization (SEO) is a set of strategies with broad goals to bring more people to your website in a way that first, by increasing your search engine rankings. Social media optimization (SMO) can be one part of SEO but also contribute to all three ways people find you online.
What is Social Media Optimization?
Obviously, SMO connection with the growing importance of social networks and their businesses. Optimization aspects related to improving your company’s presence and reputation online through a community-interactive not only Facebook and Twitter, but also blogs, forums, and where your business is mentioned or linked to the social.
Working with SMO can help you strengthen your brand and increase your visibility, and generate leads and increase sales. Optimize your social media to build familiarity and trust for your business, because consumers will see you not only mentioned, but recommended by others.
Why Not Using SMO?
If you are looking to improve your SMO, it is important to remember that having a large number of links to your website are spread across the social network is not optimization. Industry join any Facebook page, Google+ Community and LinkedIn group only to seed links to your content is actually counterproductive, both SMO and SEO.
Indiscriminately link-deploy without the involvement and participation will make you unfollowed in your social network-which in turn pushed up under your authority. In order to increase SMO for your small business, you must focus on engaging with socially relevant audiences, contributing to the conversation and posting your own product.
Why You Need SMO
In the last month or so, Google quietly launched a major overhaul of their search algorithms. Nicknamed Hummingbird because of its speed and accuracy, the new algorithm change how Google interprets the term-and the search for weight change some of the factors that drive search rankings.
Social media is more important in calculating the rankings now, and they tend to contribute more in the near future. Hummingbird algorithm value of quality content that is relevant, and can be shared. So the more content you have shared on social media, the higher the perceived quality and the better you will rank in Google.
How would you use SMO into your online marketing strategy?
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