CheapWindowsHosting | Twitter is a powerful tool for all ecommerce store owners, and can easily be used to increase customer engagement and sales. In this blog post we will cover some of the basics such as how to turn Twitter into an effective research tool, customer support platform, and even teach you some of the lingo and give you ideas on what to Tweet.
Before jumping on to another social media tool, first determine what you want from Twitter. For example, a law firm would not try to secure new clients with Twitter. Rather, the law firm would be establishing itself as a credible source of information with great tweets about their expertise. Becoming a leading voice in law will add to their credibility and impress potential clients. It’s important to figure out if your target market are using Twitter and then see what real value you can bring to them.
Twitter has it’s own language with subtle nuances and etiquette you need to understand. It’s important to take a step back and understand some basic Twitter lingo, for a full list check Twitter’s great glossary.
As an ecommerce merchant, you need to start thinking of Twitter as a public complaint department.
If the tweet is positive – retweet it. Then tweet back with a thank you, expressing how glad you are that they’ve had a good experience with your product. You can even mention a sale or a new product coming out soon. If the tweet is negative – address the issue and offer a solution. Treat your Twitter conversations with customers as you would a face-to-face interaction: be friendly, enthusiastic, and polite. If you have a angry customer, don’t fire back with rage but rather shower them with quality help and kindness to put out their flames.
Twitter is one of the best places for ecommerce entrepreneurs to get info for growing their online store. According to Twitter they’re the fastest, simplest way to stay close to everything you (and your customer) care about. For example, If you sell the world’s greatest scented candles, do a Twitter search using keywords to find others who are talking about scented candles. The more prolific the user is on Twitter (they have a ton of followers and/or tweet often), the better. However, don’t forget the little guys on your way up to Twitter stardom as everyone is a great potential consumer.
Your competitors are probably already on Twitter, learn from their success and failures before pumping out tweets. .