CheapWindowsHosting.com | 4 Simple tips for making your YouTube videos SEO friendly and how these videos can improve your website’s rankings & brand awareness.
Videos are an increasingly prolific means of sharing information on the Web and YouTube offers a great platform to present them. After all, YouTube is the second largest search engine (ironically owned by Google, which is the first) and it has users that share thousands of videos every minute of every day. And those numbers keep on growing. So posting Youtube videos is yet another way to make your brand’s name grow on the Web. But you’ll need to optimize your Youtube videos properly for the search engines. Search engines cannot “read” the content of videos the way they can read text. You’re going to have to help them out by adding text on the pages where your videos are embedded. Apply these SEO best practices to get the most mileage out of your YouTube videos.
Add keywords to the video title and descriptions that you want to be used for your site’s rankings. The best keywords for a video are those that represent its content and are simple enough that most users would think of those terms on their own. Tools like Google AdWords Keyword Tool (you’ll need an account) are designed to help businesses identify the best keywords for their content. You can also do your own research by searching Google and YouTube for similar types of content with keywords you think people would use.
Make all of the text related to your video SEO-friendly, including the title, description, and metadata tags. YouTube titles have a 100-word limit, so you want to choose very wisely here. Use the most important keywords near the beginning of your title. Video descriptions can have up to 5,000 characters, so this is going to be the bulk of where your SEO text goes. Include a summary of the video and any pertinent links (like your business website) in the description. Tags are additional keywords that you select when you upload your video to YouTube. These can have up to 120 characters, so make sure they are relevant and represent your video content.
When you create a playlist for related videos on your YouTube account, you increase their visibility on YouTube and the Web. Video playlists will appear in YouTube search results. When a user is watching one of the videos in the playlist, the other videos will show in the Related Videos sidebar. Playlists also play continuously, so when one video in the playlist finishes, the next plays automatically. This helps increase your views and exposes potential clients to more of your content.
The last bit of text you can use for SEO purposes are the captions and transcripts for your YouTube videos. Search engines can crawl these texts for information used to index and rank your site. They also help make your video content more accessible, particularly for those who are hearing impaired. It’s worth putting some time into creating captions and transcripts to provide search engines with more data for your rankings.
Videos are part of your marketing strategy, just like your ads, social media, and website. It’s important to give attention to optimizing your videos as you would any of your other content. Engage your audience with informative and entertaining videos, and make sure they can find them by applying SEO best practices.