Tag Archives: tips

ByAlexia Pamelov

Do We Really Need SEO Tools for wordpress?

CheapWindowsHosting.com | Best and cheap WordPress SEO hosting. So you installed a wordpress, created a site and published an article, but what now? How will you attract visitors to your blog and how will you accomplish that search engines find it. There are many factors why some sites are ranking higher than others. So, for example, you created a site about “smoothie recipes” and you created a post about “apple smoothie”. Everything went well, you had few pictures, a video from YouTube, but when you googled “apple smoothie recipe” you saw that your site is not on the first few pages, right ?

Now you’re incredulousy checking your site, wondering what went wrong? But, don’t worry, if you’re using WordPress as a site CMS, then this article will help you. WordPress is one of the most comprehensive content management systems. It’s very easy to use because it consists of various plugins which can help you optimize your site correctly.

This article will be based mostly on On-Page SEO. I’ll tell you how to properly write an article, not just for search engines, but for people who read it, and how to market it effectively. Last time, I wrote about how to get blog ideas in minutes so this guide is a follow-up of that post. Since wordpress platform has so many plugins, there are two main SEO plugins that are worth checking. One is called Yoast – it’s comprehensive plugin that has lots of options. It helps you optimize each article and it warns you if you forget about writing meta description, if your post has less than 300 words or if you have unnecessary slugs. Second one is called All-in-One SEO. It’s  less complicated than yoast, but also great. It’s very user-friendly and it let’s you configure the main SEO for any page you create.

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Lots of sites compare these two plugins, but in the end, the difference is not that big. When it comes to blog posts, on-page SEO and quality of article are determined factors of the value of your site. So if you’re new, I recommend focusing on writing quality and comprehensive articles that readers will love. SEO is something which can be learned easily, and once you get hang of it, it will flow through your articles like a wave.

Title tag is, as you probably know, one of the most important SEO factors on a site. Currently the title tag looks like this: “Post name | Site name “. There is a lot of debate on whether to use only the name of the post, or to add the name of your site, but it’s up to you. This site uses this model -> Post name | Site name. If you want to be more specific on title tags, then – once you install the AIO SEO Pack – go to Settings >> All in One SEO Pack, and then put where it says “Post Title” this sign “% post_title%”  or “% post_title% | % BLOG_TITLE% ” if you want to use Post name | Blog name. I’ll skip meta tags because in 2016. they are not relevant SEO factors. These are basically little snippets below your title which tell about your site, but they are no longer relevant.

Permalinks, however, are important. Permalink is basically the URL of your site. After installing WordPress, your URLs will look like this www.site.com?p=38“, but this doesn’t looks good, right? It would be much better, if your URL would look like this www.site.com/wordpress-seo/“. It not only looks better, but it notifies Google that you plan to rank for a keyword “wordpress-seo”. You can change how permalinks work via Settings -> Permalinks. My advice is to choose the first option called “Post Name”.

3. Pingbacks and Redirection

Pingbacks are used for communication between WordPress blogs, or to notify a blog when other links to it. So for an example, when you link to another blog via an article, the owner of that blog will know who send him that backlink. This has some benefits such as – if you regularly link to someone, he will probably remember to link back to you, and secondly – if someone has already mentioned your site, you can contact the owner of that blog and ask him if he can change the anchor to one which suits you. You can set pingbacks by going to Settings -> Discussion.

4. Redirection

Redirection is, for most of the webmasters, an irrelevant factor. Many sites make a big mistake and allow their site to be available with both www and non-www versions respectively. This means that user can go to your site via www.site.com or site.com. When you install WordPress for a first time, you’ll get 302 redirect. However, 302 means temporary redirection, and we need permanent – 301 redirection. If you’re using ASPHostPortal.com you can change this via PleskPanel, but if you don’t, you can manually overwrite the .htaccess file in your root folder.

 Add this code to change non-www to the www version of the switch:
# Begin 301
RewriteEngine On
RewriteCond% {HTTP_HOST}! ^ Www \ .site \ .com [NC] RewriteRule ^ (. *) $ Http: //www.xxx.com/$1 [L, R = 301]

or this code to switch to non-www to www version:

# Begin 301
RewriteEngine On
RewriteCond% {HTTP_HOST}! ^ site \ .com [NC]
RewriteRule (. *) Http: //xxx.com/$1 [R = 301, L]

5. Speed and XML Sitemaps

Search engines love structures and codes that are readable. One of the great plugins is called “W3 Total Cache“. It’s a little hard to adjust ( you can find a video on YouTube to simplify the process ), but in the end it helps you increase the speed of your site, while, at the same time, it ejects the missing codes and structures which are not properly set.

6. XML Sitemaps

XML sitemaps are used to inform search engines about the new websites or new posts and thus help you in indexing those. From the above plugins only Yoast comes with this option, but if you don’t want to use Yoast, you can easily downlaod “Google XML Sitemaps” plugin. It is a plugin that will do an excellent job.

ByAlexia Pamelov

Easy Steps To Make Your Joomla Website SEO Friendly

CheapWindowsHosting.com | Best and cheap Joomla hosting. According to tutorialspoint website. SEO (Search Engine Optimization) is about optimizing a website for search engine. It helps search engines find and rank your site higher than the other sites in response to a search query.

Following are the simple steps used to set the Joomla Website SEO

Step (1) − Click on System → Global Configuration in Joomla administrator. By default Site tab opens up as shown below.

joomlati

Following are the details of the fields present in the SEO Setting.

  • Search Engine Friendly URLs − Optimizing the URL’s to the search engine.
  • Use URL rewriting − Selecting the server, which rewrites the URL’s to meet a specific condition.
  • Adds Suffix to URL − Based on the document type the suffix to the URL is added.
  • Unicode Aliases − It selects between the transliteration and Unicode aliases.
  • Include Site Name in Page Titles − Provide your site name on all pages at the beginning or end of the page.

Toolbar

Following are the toolbar options in SEO:

  • Save − Saves your SEO Setting.
  • Save & Close − Saves the SEO Setting and closes the current screen.
  • Cancel − Cancels the SEO Setting in Joomla.

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Save

ByAlexia Pamelov

7 Best Tips SEO ASP.NET

CheapWindowsHosting.com | Best and cheap ASP.NET Hosting. In this post we will expains you about 7 tips for your ASP.NET site.

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Here are 7 tips on SEO for your ASP.NET website:

A Microsoft server-side Web technology. ASP.NET takes an object-oriented programming approach to Web page execution. Every element in an ASP.NET page is treated as an object and run on the server. An ASP.NET page gets compiled into an intermediate language by a .NET Common Language Runtime-compliant compiler.

Page Tittles

Page titles between tags is one important thing that many fail to practice in SEO. When a search is made in Google, these titles show up as links in the result. So that explains its importance. The common mistake among website owners is giving the same title for all pages. Page titles drive traffic to your site, hence it is important to have a proper title to attract visitors. Adding titles is not as hard as you imagine. If you have a product catalog use your product name as title. You can also choose to give a different title that is related to your product.

Meaningful URL

URLs that are long with query parameters do not look neat and it is difficult for the visitor to remember. Instead use formatted URLs for your static pages. URL which has a meaning explains the content in your website. Although experts agree with using an URL that has query parameters, it is better to have a meaningful URL. Components like UrlRewritingNet can be used for this purpose. Mapping support in URL is offered by IIS7 which has plenty of features.

Structure of the Content

Content without a structure is not possible.  You will have titles, headings, sub headings, paragraphs and others. How would you emphasize some quotes or important points in your content? If you follow the below mentioned steps, the structure of your content will be semantically correct.

  • Divide long stories or parts using headings. Short paragraphs make more sense to the readers. Use tags to bring beauty to your content.
  • If you want to emphasize an important point or quote, place them between tags.

Visitors can create structured content if you use FCKEditor and the like. Integrating these to your website is not complex.

Clean the Source Code

Don’t panic, it is advisable to clean up the source code and minimize the number of codes. The following simple steps will assist you in cleaning the source code: You can use

  • External stylesheets and not inline CSS
    • js files instead of inline JavaScript
  • HTML comments is not encouraged
  • Avoid massive line breaking
  • Avoid using viewstate when not required

The relation between the content and the code (JavaScript, HTML, CSS) determines the ranking of your website. Smaller source codes help build a strong relation.

Crawlable Site

Do not use

  • Silver or flash light for menus or to highlight information
  • Menus based on JavaScript
  • Menus based on buttons
  • Intro-pages

Do use

  • Simple tags wherever possible
  • Sitemap
  • “Alt” for images
  • RSS

Test the Site

What happens to the requests that are sent when the site is slow? Sometimes requests are sent by robots and if they are unable to connect to your site continuously, they drop the site from their index. Enable your site to respond fast to requests even during peak hours. Moreover, visitors don’t like to visit slow sites. Use the various tools available and conduct the stress test for your site. Perform this and locate all the weak parts of the site. Fix them so that your site gets indexed.

Test the AJAX site

Spiders can only run a few parts of your AJAX website because they don’t run JavaScripts. Spiders can only analyze the data and hence they remain invisible to robots. The AJAX sites do not get indexed which does not help in search engine optimization. To make the site spider friendly, try and keep away from initial content loading into the JavaScript. You can also follow this only for pages that you like to index.  Make it easy for robots so that they can navigate. Try this simple trick to see how your AJAX site will appear to the robots. Disable JavaScript from the browser and visit your AJAX site. You can view the pages which robots will index.

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ByAlexia Pamelov

How To Improve Your E-commerce Website’s SEO

CheapWindowsHosting.com | Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don’t already have them, will provide a big boost right off the bat. And on-page SEO is often much easier and has faster results than off-page tasks such as link building. If you’re just launching or you’ve not yet applied any SEO best practices to your store, the following list will help you get started.

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1. Google Webmaster Tools

Get a Google Webmaster Tools account, add and verify your site. This free set of tools from Google provides a ton of information about your website, and we’ll use some of this in the next steps. To get started, go to https://www.google.com/webmasters/tools/ and click the Add Your Site button. Follow the steps to add your site and then verify it.

2. Page Titles

Make sure each page has a useful, unique title. The title tag is not only one of ways a site ranks for a given term, but it is also displayed in Google’s search results (aka SERPs, for “search engine results pages”) and helps a searcher determine whether they want to click through to your website. The title tag should contain the keywords that you want the site to rank for, but it should be written for a human. Don’t just stuff it full of keywords; use the main keyword/phrase in a readable way that entices people to click through.

You also want to make sure the page titles are unique, so that no two pages on your site have the same title. Google Webmaster Tools has an easy way to do this: Just log into your GWT account and go to Search Appearance > HTML Improvements. You should see “Duplicate Title Tags” on the right side of the page. If you have duplicate title tags, this will be a link that you can click to see a report of pages that have the same title tag. Additionally, in GWT you can see any title tags that Google reports as either too short or too long.

3. Meta Descriptions

Write great meta descriptions. Just like the title tag, the description tag often (but not always) appears in the SERPs, and searchers use it as an indicator for whether to click through to your site from Google. The meta description should be 156 characters or less, but long enough to fully describe the page. Again, include the keyword phrase if possible, but make it sound natural. The HTML Improvements section in GWT (as mentioned above) will also show you pages with duplicate, too-short, and too-long meta tags.

4. Product Descriptions

Write unique product descriptions. It’s oh-so-easy to use the descriptions provided by your vendors; the problem is, that’s what every other retailer who sells the same item is doing. If, instead, you write unique product descriptions, using your keywords, and making sure the length is a minimum of 300 words, you’ll get an instant boost in value for your product pages. The descriptions should be scan-able, because when reading online, people tend to steer clear of long, dense paragraphs. Use bullet points to identify key features and benefits, headings to separate sections, and bold or italics to highlight short key phrases.

5. HTML Headings

Use HTML heading tags such as <h1>, <h2>, etc. in meaningful ways, including keywords in them whenever possible. Any given page should have exactly one H1 tag, but can have multiple H2, and H3 tags. You can use CSS to style these to fit with your site’s design and aesthetics.

6. Product Images

Images are an often-overlooked area for SEO. The alt text for the image should contain your keyword phrase, but the actual image filename should include keywords as well. If you want to rank well in Google Image search, which can be a great source of traffic, it helps to have unique images not used by other sites. For this purpose, consider taking your own product photos. Finally, optimize the images for as small a file size as possible without visibly reducing the quality. I like to use Photoshop’s “Save for web and devices” option for this. For more information on optimizing images, read this post by Dave Davies over on Search Engine Watch.

7. Only One Homepage

Typically, the URL for your homepage is going to be the domain itself, such as http://www.domain.com. However, depending on your content and e-commerce platforms, you may also be able to reach the homepage through other URLs, such as :

  • http://www.domain.com/index.php or
  • http://www.domain.com/mm5/merchant.mvc?Screen=SFNT.

If possible, use just the domain name, but whatever you use, make sure it’s consistent. Don’t use one URL to link your logo and another URL to link the word “home” in your navigation bar! You can also learn about canonical URLs to tell Google that all versions of the homepage are really the same.

8. Improve navigation

Just like humans, Googlebot (and other search engine spiders) need to easily be able to reach your pages. They also consider how far (in numbers of clicks or links) a page is from your homepage in determining its relative importance. So navigation is quite important for these purposes. Optimize navigation areas such as your menu (and submenus, if applicable), your list of categories, and breadcrumbs, to make sure you’re not introducing roadblocks to getting your content crawled. And while search engines have gotten better about following JavaScript links, it’s still good practice to have plain HTML menus.

9. Link Between Pages

It can be useful to link between products, especially when there is some relation between them – such as similar items or a main item and its accessories. Most e-commerce software offers internal linking features such as related products. But, when it makes sense, you may also want to link contextually from one product to another, typically within the description. For example, if you’re selling a 120-piece art kit but you also offer a 175-piece kit, you may wish to add that information to each product’s descriptions, and link between the two product’s pages. The context of the link – in other words, the text that surrounds it – can give your site a boost.

10. Improve Page Load Times

It’s been long known that one of Google’s ranking factors is how long it takes a page to load. So improving your load times not only makes for a better user experience, it helps your SEO efforts too. The time a page takes to load can be divided into back-end items such as how long it takes to load information from the database; and front-end items like how long it takes to transmit the images on the page to the visitor’s browser. The back-end processing greatly affects something called TTFB, or time to first byte – the amount of time it takes before the first byte is received by the browser. Lowering your TTFB is one of the most important aspects of page load as it relates to SEO. We use WebpageTest.org to get data on load times, including TTFB.

11. Add Site Maps

There are two types of site maps to cover in this section. The first is for the human visitor, and is an overall view of your website and links to all pages or at least to key sections, depending on the size of your site. The second is an XML sitemap that is used to send a list of URLs and their relative importance to Google and other search engines to help them better crawl your website. There are a number of tools, free and paid, that help you build either kind of sitemap.

12. Encourage Customer Reviews

Customer reviews help convert other buyers because they are considered an unbiased opinion about the product you’re selling. But they have significant SEO value, too. First of all, the content of each review is likely unique and will only appear on your site. Pages with higher word count rank better than shorter pages, generally, so the increased number of words is helpful. And, if you get reviews often enough, Google will see that your page content changes regularly, a factor that increases the likelihood of the page being crawled more often.

13. Encourage link sharing

It has been long thought that social signals, like Twitter tweets and Facebook likes, are a ranking factor when it comes to Google. Matt Cutt’s recently stated otherwise. But getting customers to share products has a less direct SEO benefit, too. The more ways someone has to find your site and your products, the more likely they are to spread the word – and that includes writing about you and linking to your site. Natural, unsolicited links to your website are still one of the most important factors Google uses to rank a website. (Note, “natural” and “unsolicited”; those are important words!)

Make it easy for customers to share your pages on their favorite social networks, by adding a services like AddThis, or by implementing share/like/tweet buttons right individually on your website.

There are many other ways to improve your chance of ranking well on Google. SEO is a science and an art, and a field of study all to itself. But these basics will help you get started. You may not have the time or capability to address them all at once, but pick a couple and get started, and see how it improves your website’s placement on Google.

ByAlexia Pamelov

Cheap Windows Hosting – Security Tips to protect your Website

CheapWindowsHosting | Hi today we will share article about security tips for your website. We will look at the 6 simplest ways to help improve your website security. Not only for web developers, but also for anyone who has, and maintains a website and users who use the internet.

1. Strong Passwords

To keep your account passwords safe, you need to use a unique password for each of your important accounts e.g. social media accounts, bank account, your email password and your WordPress (or other platform) password, also do not use ‘admin’ as the username for your website’s backend. Here’s tips how to create a strong password:

  • Use a mix of letters, numbers, symbols, capital letters and lowercase letters
  • 12 characters minimum
  • Don’t substitute obvious number and letters
  • Don’t use consecutive numbers like “123” or simple dictionary words, personal information or part of your domain name.

There are automated robots out there that will try to guess your passwords. Don’t make it easy for them

2. Security Review

Do you want to keep your website safe and increase website performance? That’s a loaded question since every site owner wants their site to be safe and fast, but what are you doing to protect your website from hackers? Here’s our recommendations to start with:

  • Scanning your website for malware and vulnerabilities with Sucuri’s Site Check, Byte’s MageReport.com for check Magento site security, and wprecon.com for check WordPress site security.
  • Ask your developer to check for vulnerabilities on any of his/her coding using the vulnerability scanning tools.
  • Check your WordPress or Magento’s admin users, make sure you don’t use ‘admin’ as the username but change to a strong password.
  • Install and run ant-virus software. There is a popular free software from Avira’s Antivirus for both Mac and PC.
  • Keep your computer softwares updated to the latest versions and update WordPress and plugins  (or other platforms).
  • For WordPress site, consider adding Wordfence or iTheme Security and WP Super Cache plugins to improve site security and performance.

We also suggest a reminder in you calendar every 6 months to review your website security.  Remember to ask your developer to help with improving site performance as every user wants their website to load faster.

3. Update WordPress, Plugins or any of other platforms

Running the latest versions of the software you use is important, see our FAQ for more information on how to update WordPress and plugins. This also includes any of the platforms or security patches on Magento which provide fixing known bugs or security.

We recommend to completely uninstall and delete any unused plugins / modules / addons / files from the server. Do not just deactivate them and do not leave the “old version” of your website on the server. Old sites get neglected and forgotten and it becomes an easy target for malware and hackers.

4. Secure Hosting with Regular Backups

Beware of cheaper hosting as they are not all equal. It depends on the level of support, regular maintenance and keep up to date with server software and regularly patched to ensure the highest security.

Here at ASPHostPortal.com offer reasonable hosting solutions to clients with their reseller hosting, which they use to manage web hosting on behalf of their clients. With personality and fast support from the hosting company this can provide some cost saving for web development.

When choosing your own hosting, ensure the service includes regular backups (daily) and restore.

5. Use SSL

SSL (Secure Socket Layer) or HTTPS is commonly used on eCommerce or credit card payment pages for sending secure data across the web browser and server, securely with an encrypted link between those. But in reality, SSL would be a great security step for whenever a user is passing sensitive information to the web server such as username and password, as you can see this in the url bar at top of the browser window with mark by https// instead of http:// with a little security lock.

To use SSL you need to purchase a SSL certificate from a web host and install it on the server. Google is encouraged for all website owners to change from HTTP to HTTPS to keep everyone safe on the web and give the website a lightweight ranking signal.

We recommend talking with your web developer to install SSL on your website and enable all pages on HTTPS. Also it helps users to trust your website as genuine and safe!

6. For Developers

A basic understanding of those security tips for your website from your web developer is important. Their job is ensuring your website is safe and protected such as;

  • File and folder permission
  • Server configuration file to protect from brute force attack
  • Preventing of Sql injection and XSS
  • Disabled server’s error message or server’s software information
  • Using of validation forms and captcha
  • Secured and restriction on file upload
  • Use of MD5 encrypt on password when saved or use for verify login
Hopefully these tips will help keep your website safe. It’s a good idea to make a plan to put these into action with only a little time and money involved to protect your website.
ByAlexia Pamelov

Cheap Windows Hosting – Why SEO is Important for Your Online Business ?

CheapWindowsHosting.com | As the web grows across the world, more and more people are getting websites, making it ever more difficult to make yourwebsite shine through the crowd. Prospective customers may not remember your web address or even your company name even if you tell them. Additionally, the whole purpose of havinga website is to bring your product or service to a wider audience than you can otherwise market.

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Your Prospects

Those that purchase online are “skimmers” –that is, they simply go to their favorite search engine and type in a word or phrase related to their desired product or service, and usually only look as far as the first few items on the list. If you’re really lucky, they’ll look all the way to the bottom of the first page. So where do you want to be? That’s right –way up there near the top. The closer to the top of that search engine list you get, the more people will see your website. Getting you to the top of that list is what Search Engine Optimization (SEO) is all about.

The realities of modern lifestyles and economics have lent themselves to an ever-increasing number of people seeking the convenience, variety and consumer-friendly environment that is provided by making purchases online from the comfort of their own homes, as opposed to the drive time, long lines and other hassles associated with traditional shopping approaches. As more people become internet consumers every day, the importance of creating a solid web presence is vital for your business to thrive in the 21st Century.

SEO vs. IT

A common misconception is that IT (information technology) training equates to the ability to create successful websites. This is not necessarily the case. SEO training must be undertaken as a subject in and of itself, as the I.T. field is far too generalized and geared toward the technicalities of the internet to provide the kinds of marketing tricks and skills needed to create a truly successful web presence. I.T. is definitely useful, but without the necessary marketing skills, many end up working with a half-empty toolbox when it comes to the internet.

For these reasons, those proficient in the SEO field are in an ever-increasing demand. Think about it –if you can make a website make more money, what website owner in their right mind wouldn’t search you out? A competent SEO expert is one of the hottest commodities in the online world of commerce, and always has opportunities to succeed. If you can make a customer’s website climb through to the high end of the Google rankings, you will have more opportunities than you can handle!

SEO vs. Pay Per Click

If you want to increase the traffic to your website, there are basically two ways to go; you can utilize search engine optimization (SEO) or Pay Per Click (PPC). PPC can yield results, but you have to find a way to get people to the advertisements on your site in order for them to click them in the first place. If you load your page down with a ton of advertisements due to a lack of traffic, it will take longer to load, be less attractive to visitors, and you will actually lose traffic (and revenue) in the long run. It is much better to focus your strategies around SEO to get high-volume “organic” traffic so that you can have the freedom to employ tasteful use of PPC ads that compliment your web content.

Why Do SEO Strategies Fail?

SEO is as much art as science. There are many factors involved in an effective SEO strategy. However, there are three major reasons why SEO strategies fall short.

  • Poorly-Defined Target Audience –Often, the most well-laid SEO plans crash and burn because no effort was made to determine what kinds of people would most likely search for the content on the website.
  • Lack of Proper Benchmarking –How well does your site compare with similar sites across the web? Is traffic increasing relative to them? Any proper maintenance of a successful website involves constant review of its place on the World Wide Web in relation to the competition, so that any downward trends can be caught before they’re out of control and you’re at the bottom of the heap.
  • Neglected Content Development –If you aren’t providing new, fresh information on your site, there is no reason why anyone would continue to visit. Your website should have new, original content that is engaging and targeted to the specific audience(s) you are cultivating through your SEO strategy.

Conclusion

The emerging importance of effective SEO strategy is self-evident, and its importance simply can’t be over-stressed. Effective almost by itself SEO equates to an successful website, while ineffective (or absent) strategies equally ensures almost certain failure. For this reason Article Search, the SEO field is a permanent and ever-growing aspect of the IT industry.

ByAlexia Pamelov

Cheap Windows Hosting – Tips to take Advantage of Google Plus for SEO

CheapWindowsHosting.com | Google Plus sets itself apart from other social media networks like Facebook and Twitter by having a heavy emphasis on Search Engine Optimization (or SEO). Many search results that belong to Google Plus appear higher on Google’s search rankings, just because they are a part of Google’s massive network. Here are five top tips to take advantage of this unique situation.

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  • Stay on top of your Profile and Post Links
    • By embedding links directly to your profile page, you can raise the visibility of your own website once more people click and engage with your link. Profile links are similar, except you can post as many links as you want directly into your posts. The more people who click, share, and +1 your link, the higher that link will rank in Google search rankings. Thus, you can use your Google Plus profile and posts to expose links to more people, which can tangible increase the validity and trustworthiness of the links themselves!
  • Control your Posts After You Post them
    • With Google Plus, you have the power to edit all your posts even after you have posted them. This is in stark contrast to Facebook and Twitter, where you have much more constrained control over your posts. This is important if the post appears to be becoming more popular and you want to make some updates or add media to it before it becomes fully viral.
  • Make sure the First Word of your Post is Important!
    • The first sentence of your Google Plus posts are a part of the title tag, which has a much higher weight when it comes to rankings. As such, it is an incredibly important keyword for your post and must be chosen with care for proper Google search engine optimization.
  • Post your Content on Google Plus to Increase Visibility
    • Content that is shared on Google Plus is added to Google searches (or indexed) much quicker than on other sites. As such, all new content that you create should be spread on Google Plus or other social media sites in order to ensure it is optimized as soon as possible.
  • Don’t Give up on Google Plus
    • Google Plus isn’t the most popular social media site right now, but it is still growing. Take this opportunity to be an early adopter and get well established before everyone else clogs up the system. It is a small investment of time and effort that could have significant payoffs for your business.
ByAlexia Pamelov

Cheap Windows Tutorial – Tips for Using Facebook To Boost Your Ecommerce Store

facebook-tips-trucos-1CheapWindowsHosting.com | In this post I will share about Tips for Using Facebook To Boost Your Ecommerce Store. With more than 1.5 billion registered users, a figure continuously rising, Facebook is a social networking powerhouse. It’s worth more than the annual output of many countries and has users from all across the globe. The amount of data Facebook has, and the detail with which people willingly share information about them on Facebook, makes it any marketer’s dream platform. Just look at some of these stats.

  • Facebook has more than 1.5 billion registered users.
  • More than 699 million people log in to Facebook every day.
  • An average person spends around 15 hours and 33 minutes on Facebook every month. This makes it a total of 700 billion minutes globally.
  • More than 2.5 million websites have integrated with Facebook.

Currently there are thousands of Facebook pages where people are selling products directly to their fans. While it’s not always the best strategy to depend completely on Facebook for ecommerce sales, it certainly can be a part of your broader ecommerce plan.

If you have an ecommerce website or an online store, you can use the power of Facebook to reach your target customers much more effectively and drive them to your online store and boost sales.

Here are a few tips for using Facebook to strengthen your ecommerce store.

1. Content is the King – Even on Facebook

Quality content is the king everywhere. But the kind of content that resonates with Facebook users is very different from blog content or articles. Here, if you write 1000 word status updates, very few of your fans will have the patience to read till the end.

Facebook users like short, catchy, visually appealing and action oriented posts created in a fun way. Above all your posts should provide users value. Demonstrate your knowledge about your niche and products in your status updates.

Also, don’t be obsessed with your own product images, links and blog posts all the time. Regularly share stuff from other blogs and websites that your fans may find useful (not from your competitor’s site, of course).

2. Optimize Your Store for Facebook Engagement

Your ecommerce store should also be optimized for maximum Facebook engagement (Likes, Comments, Shares). You can do that in a number of ways. Offer sign up via Facebook. Make sure your store’s product pages have clearly visible social media sharing widgets. Add the Facebook comments widget to your product pages so that the user comments are visible on their Facebook profiles as well. Add a small statement below the product images encouraging users to share on Facebook.

These are basic things but many ecommerce stores don’t have them in place because of which they fail to take advantage of Facebook.

3. Use Engaging Descriptions and Smart Calls To Action

facebook_marketingWhenever you add new products to your store, you’d most likely share them on your Facebook page. When you do that, make sure you add an engaging 1-2 line description with your links. Engaging or catchy descriptions drive more clicks as compared to simple link shares.

Use high engagement words in your posts. Research shows that status updates that include the words Facebook, Why, Most, World, How, Health, Bill, Big, Says and Best get most engagement and shares. Similarly,

  • Posts with less than 80 characters attract 23% more engagement.
  • Using emoticons increases comments by 33%.
  • Question posts get 100% more comments.
  • Quotes get 26% more Likes and 19% more shares.

Also, make your descriptions action oriented and add clear calls to action with them. Facebook recently introduced the “Add Call to Action” option with status updates. Always use it with your status updates and link shares.

4. Boost Sales With Contests, Deals and Special Offers

Facebook users love contests and discount deals. Running competitions is found to be the most effective engagement technique for ecommerce stores. Almost 35% users “Like” Facebook pages to participate in contests. So give them what they want. Ask questions and use “Like for Yes, Comment for No” type techniques for feedback. These small fun activities can boost your engagement significantly.

5. Focus on High Quality Visual Content

I’ve already mentioned the importance of content, but visual content deserves a separate mention. Facebook users love visual content like images, info graphics, videos, memes etc. Image based content gets almost 40% more interaction as compared to simple text posts.

But to get the best results, you need to mix up your updates with a combination of text only, text+image and image/video only updates. For ecommerce stores, product images get the highest engagement.

6. Run Targeted Facebook Advertisements

There’s no better paid advertisement mode for ecommerce stores than Facebook advertisements. Facebook Ads have improved drastically over the last couple of years. They’re not only much simpler to configure but also bring much more targeted results as compared to other advertisement modes. You can target users based on their location, interests, gender, like/dislikes, recent activity, pages liked and dozens of other criteria. Start with a small budget of around $50 and test different ads to see what works well for you. Once you understand how it works, increase your budgets gradually.

7. Simplify the Buying Process

One important thing is to make the payment and buying process as simple as possible for your customers. Normally ecommerce stores add a link to the product pages with their Facebook status updates. There’s nothing wrong in doing this, but since it involves multiple redirections, there are high chances that buyers would abandon the purchase mid-way through. A smart option is to use a direct link to the checkout page or, even better, use a Facebook app to accept payments directly on Facebook. There are several Facebook ecommerce store apps where you can configure your products for direct selling on Facebook.

8. Use Facebook for Customer Support

A great way to show your fans and prospective buyers that you care about them, is to move the customer support to your Facebook page. Ask users to share their product feedback, compliments/complaints and concerns of your Facebook page. Actively respond to such comments, and ensure quick problem resolution. This will show the world that you really care about your customers.

9. Use a Combination of Manual and Automated Posts

Most ecommerce stores serve customers belonging to multiple countries, due to which they need to operate in different time zones. Of course you can’t stay on Facebook all the time. So it’s recommended that you automate some of your posts to stay in touch with customers from all time zones. You can use the BufferApp or HootSuite for this purpose. But keep posting manually as well.

Research shows that the engagement levels are 18% higher on Thursday and Friday, and 32% higher on weekends. Every day, around 1PM gets the most shares and 3PM gets the most clicks. Keep these time slots and days in mind while scheduling your automated posts.

Conclusion

Like any other social network, Facebook thrives on user engagement. The more closely you engage your audience through high quality visual content, contests and comment responses, the more action you’d be able to drive from them. But remember that your goal is to route users from your Facebook page to your store, because that is where you can convert them into subscribers – your biggest online asset.

ByAlexia Pamelov

Cheap Windows Hosting -The Role Of SEO In Business

CheapWindowsHosting.com | SEO plays an essential role in online marketing for businesses. It makes it possible for company websites to have access to constantly flowing internet traffic. SEO involves strategic methods that are used to boost search engine rankings for sites. It is among the most popular and effective online marketing strategies that help businesses become more profitable.

5-WordPress-SEO-Tips-for-Beginners

Billions of Online Searches

Search engine optimization is based on how people use search engines to carry out their online searches when looking for information. Optimizing a website requires HTML code editing which facilitates the use of certain keywords and phrases in relation to the site. With billions of searches of carried out on a monthly basis, it is important for company websites to be well optimized.

SEO for Better Rankings and Traffic

  • As the economy continues to become more globalized, businesses are opting to go online and gain a larger market share. People need to be able to find what you offer online and you can only reach them effectively if you have higher search engine rankings. SEO enables you to not only improve your rankings, but draw targeted traffic to your site as well.
  • If you want to embark on an online marketing strategy, it is advisable to include search engine optimization in your marketing efforts. Being aware of what SEO can do for your business will enable you to maximize on the potential of this particular strategy. With proper execution, you will be able to enjoy the tangible results of SEO.
  • Websites are ranked by search engines in accordance with complex algorithms which are used to identify the sites that are relevant to certain keywords. This is why it important to invest your time and resources in optimizing your site for terms which are commonly searched for and gaining the benefit of a higher ranking for your website.

A majority of online users depend on search engine rankings and they usually restrict their viewing to the initial results when searching for certain terms. The higher the ranking for your site is, the more internet traffic you will be able to receive from users who rely on search engines. The best way to make sure that your website is optimized is by hiring an SEO expert.

Advertising and Marketing

Advertising and marketing are integral aspects of successfully running any type of business. They give you the opportunity to attract new customers and create awareness about your products or services. Higher search engine rankings for your site allow you to take advantage of cost effective advertising opportunities that your online business needs.

Different Aspects of SEO

SEO can be complicated and dynamic, which is why you need a specialist who can help you with your company site by incorporating various factors such as keywords and content.

  • Keyword density is among the concepts that are considered in SEO. The basis of keyword density is how frequently particular keywords appear in your web content. It influences the relevance of your site to the keyword but overusing keywords could cause your site to be penalized or blacklisted.
  • For keywords and how often they are used to be effective, they need to be used appropriately.
  • Search engines also use inbound links to determine website rankings. These are the links that are directed from other websites. Search engines take the ranking of the other websites into account, so you need to make sure that the sites directing links to your site have good rankings.
  • A major influential factor in terms of SEO and search engine rankings is content. Quality content will be beneficial to your users and search engine ranking. Along with providing useful and relevant information in content, it also needs to be optimized for particular keywords.

Social Media Presence

Online marketing campaigns that are based on SEO yield the best results. Search engines consider social media when determining rankings. A strong presence on social media will go a long way towards making your SEO progressive. As online usage continues to advance, it is important to incorporate aspects such as high search engine ranking and strong social media presence that will enable you to draw more quality traffic.

Conclusion

Your business requires a high level of online visibility because the internet enables you to reach more people than ever before. People all over the world use the internet each day. Almost 80% of people use the internet regularly and the number of internet users continues to rise steadily. With several existing users and more new users every other minute, you need to be able to reach these people.

SEO gives you the online visibility that you need to promote your brand and business. The internet gives you liberty to say as much as you want about what you offer on various platforms. It eases interaction with your customers and gives potential customers the chance to find and reach you with ease. SEO is necessary for continually strengthening and maintaining your online presence.

ByAlexia Pamelov

Cheap Windows Hosting – Simple Tips Improve Your SEO Using Twitter

CheapWindowsHosting.com | Hello everyone todat I would like to share my article about  Simple Tips Improve Your SEO Using Twitter. wanna see more read here.

How-To-Use-Twitter-For-SEOTwitter is  the most popular micro blogging platform as of today .Twitter is a large network and  has the potential to supplement your SEO activities .  If the tweets from your account are focused and topical then it surely helps you to establish your online reputation and build a brand online. But, on the contrary, vague tweets do not have any SEO benefit and it is just a sheer waste of time and energy.

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Below are some tips that you may consider while tweeting which will help in your SEO campaign.

Simple Tips Improve Your SEO Using Twitter

Brand Name

Profile / Bio

Links

Hash Tags

Mentions

Be a Help to Others

Tweet Interval

Blog Site

Blog Site

Build your online brand

Last but not the least, determine a purpose for your Twitter presence. Do you want to focus on customer support or share information about your products and services or would you like to engage with your potential customers or would just like to converse with people from your own industry, etc. Only when you have a purpose you will get a direction and only then it is possible to monitor and measure the success, else it becomes a vehicle without a driver and no destination.

Optimizing your twitter account is optimizing your search engine visibility too. By managing it well, you will have a higher chance to create a bigger network, connect more to people and gain the exposure you need.