Tag Archives: tips seo

ByAlexia Pamelov

10 Tips SEO For Your website

CheapWindowsHosting.com | In this post I will explains more about SEO and what we gonna do for our website. As you know SEO is a free service that lets you generate organic traffic to your website through search engines like Google and Yahoo. With slight modifications to your website, you can optimize it to rank higher in search engine result pages (SERP). If you are wondering how SEO can make your business grow online and off it, follow these 10 on-page SEO tips to see the results. 

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10 Tips SEO For Your website

1) Insert Keywords in Domain Name
If your business is about car rental in New York, you should optimize your website for the associated keywords. For instance, people will search for ‘car rentals NY’ and will get what they want within the first two pages. Your goal is to make sure you rank in those pages. Adding keywords to your domain can help you rank higher.
 
2) Keywords in Post URL
If there are no keywords in the URL, WordPress, or Blogger, you can change it from the permalinks options. This makes sure the post title appears in the URL, making it easier for people to search for your content.
 
3) Keywords in Headings, Tags, Body, and Meta Description
Try to use the keywords in titles, headings, subheadings, body, and meta description at least once. However, do not overuse them, as generic content is becoming outdated and Google no longer entertains them with its updated algorithms.
 
4) Interlink
Interlinking is a great way to organically rank higher in search engines. All you have to do is link your related posts containing keywords. However, don’t link same keywords twice as it will make your posts generic. If you are thinking of outbound linking, make sure you don’t like spam websites.
 
5) Optimize Images
Add tags and titles in all images. Make sure you optimize the image size to reduce server load. Compressing the image size without compromising quality is called lossless optimization. This reduces the loading time of your site, and Google Site speed feature will rank it higher.
 
6) Optimize Your Content
Decreasing the time it takes for your website and blogs to load significantly affects the traffic. Reduce unnecessary meta tags and scripts. Use Google Page Speed tool to evaluate the speed of your website and then optimize it.
 
7) Submit Your Content to Search Engines
Create a Google Analytics account and submit your webpage with sitemap. This helps you track your ranking and what pages are visited the most. Do this with other search engines to get real time statistics.
 
8) Friendly Navigation
A user won’t stay on your website for long if it takes too long to load and is difficult to navigate. Include two sitemaps on your website for traffic and search engines. Employ breadcrumbs for traffic sitemap and Xml for search engine sitemap.
 
9) Content is King
Quality content goes a long way in decreasing the bounce rate of a website. Engage your audience with fresh and appealing blogs, articles, and other content. Make sure to add a social media sharing tool to make your content go viral.
 
10) Social Network
Create social media profiles on Facebook, Google+, Twitter, and LinkedIn among others. Share your daily posts on these platforms to make your content reach an unprecedented audience. Remember to put your domain name in the profiles to boost your SEO ranking.

ByAlexia Pamelov

Cheap Windows Hosting – Tips to take Advantage of Google Plus for SEO

CheapWindowsHosting.com | Google Plus sets itself apart from other social media networks like Facebook and Twitter by having a heavy emphasis on Search Engine Optimization (or SEO). Many search results that belong to Google Plus appear higher on Google’s search rankings, just because they are a part of Google’s massive network. Here are five top tips to take advantage of this unique situation.

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  • Stay on top of your Profile and Post Links
    • By embedding links directly to your profile page, you can raise the visibility of your own website once more people click and engage with your link. Profile links are similar, except you can post as many links as you want directly into your posts. The more people who click, share, and +1 your link, the higher that link will rank in Google search rankings. Thus, you can use your Google Plus profile and posts to expose links to more people, which can tangible increase the validity and trustworthiness of the links themselves!
  • Control your Posts After You Post them
    • With Google Plus, you have the power to edit all your posts even after you have posted them. This is in stark contrast to Facebook and Twitter, where you have much more constrained control over your posts. This is important if the post appears to be becoming more popular and you want to make some updates or add media to it before it becomes fully viral.
  • Make sure the First Word of your Post is Important!
    • The first sentence of your Google Plus posts are a part of the title tag, which has a much higher weight when it comes to rankings. As such, it is an incredibly important keyword for your post and must be chosen with care for proper Google search engine optimization.
  • Post your Content on Google Plus to Increase Visibility
    • Content that is shared on Google Plus is added to Google searches (or indexed) much quicker than on other sites. As such, all new content that you create should be spread on Google Plus or other social media sites in order to ensure it is optimized as soon as possible.
  • Don’t Give up on Google Plus
    • Google Plus isn’t the most popular social media site right now, but it is still growing. Take this opportunity to be an early adopter and get well established before everyone else clogs up the system. It is a small investment of time and effort that could have significant payoffs for your business.
ByAlexia Pamelov

Cheap Windows Hosting – How to Choosing The Right CMS for Your Business

CheapWindowsHosting.com | Hello today I will share the tips about how to choosing the right cms for your business. Lets start it. Content Management Systems have come, and changed the entire Internet landscape. They have not only made designing and maintaining websites easy but also the sites more engaging and interesting. The biggest USP of this technology is the fact that it offers site owners complete control over the website unlike in the past. Once a CMS development company has built the site, you can easily manage the design and content in a code-free ecosystem. Before doing so you need to choose a CMS platform that suits your business needs and here is a short and crisp guide into making the perfect choice.

Choose-right-cms-for-your-business-website

Know What You Need

As someone said, finding the right CMS is equivalent to finding the right spouse in life. Every individual is good, but you don’t share the same wavelength with everyone! So it’s important for you to know what you need and for that you must start by making a checklist of what all features & functionalities you expect from a CMS and what are your priorities. For instance, if ease-of-use is your top priority, you need to go with WordPress, but if you are looking to manage multiple internet properties Drupal and Joomla would be better choices. Also, there are little-known CMS tools that cater to niche business demands. If the popular ones don’t offer what your business needs, you need to go deep down into the market and opt for such solutions.

Core Functionality

What is the core functionality of the CMS? If you want to haul goods you should buy a truck not a luxury car. While most Content Management Systems are multi-functional you need to always look at their core functionality. Every CMS tool has evolved from its core functionality and to be honest it best where its roots are. For instance if you want to merely create a blog, WordPress would fit your bill perfectly as it emerged as a blogging platform, while for an e-commerce site Magento or PrestaShop would be a better pick. These are dedicated e-commerce platforms and would help you get the best out of the platform. Joomla on the other hand is a go-between which can be used to manage blogs and also offers you awesome e-commerce integration features.

Mobile Responsive

Chances are that you are reading this article on a mobile like more that 50% of the users who have switched to smartphones and tablets for Internet browsing. In less than 5 years, mobile traffic has increased from below 10% to over 50% of total traffic. A mobile responsive website has become the basic necessity these days. While all CMS platforms allow you to build mobile-responsive websites WordPress surely holds the edge over others. If you are planning to use free or premium themes, you would find the largest choice of responsive themes for WordPress. This really makes the task just a shade easy for you.

Scalability

Web development isn’t a project; it’s a process where you build a website brick by brick. To attract users and avoid your web property from appearing stale, you would need to regularly make design changes and add new security features and functionality to the site. This is where Drupal wins over WordPress and Joomla as it is enterprise-ready and can be scaled up more easily. This is the reason some of the most complex business websites in the world are powered by Drupal. Talking on the same lines Magento would be a better platform than PrestaShop for an online store if you are considering scalability.

Security

This is something that you can’t take lightly as the attacks on digital assets have increased with more and more businesses digitizing their work process and relying on websites to interact with the customers. Every new version of CMS tool comes with stronger security features, but if we are to come to a verdict Drupal surely holds the edge over WordPress. This is the reason mega businesses around the world rely on this CMS for their website. This however isn’t to suggest that WordPress and Joomla lack security features.

User Interaction

Gone are the days when businesses would create a website and users would consume what was served to them. Today it’s a two-way traffic where the users exercise enough power to be choosy about the sites and services they use. Chat Tools, Social Media, VoIP etc. have allowed users to communicate and interact with businesses in real-time. While you choose a CMS always keep user-interaction as one of your top priorities. Take look at the tools and plugins available in different ecosystems that improve customer interaction and choose one that offers you and your customers the best interactive platform.

The choice of the Content Management System is just the first step to creating a strong presence on the Internet. You need to choose an agency for CMS customization service that helps you derive the best out of the CMS solutions. At Semaphore Software, we have handled hundreds of projects across industries and specialize in all the leading CMS tools.

ByAlexia Pamelov

Cheap Windows Hosting Tutorial – How to Migrate an OSCommerce Store to a New Server / Web Host

CheapWindowsHosting.com | This article covers how to move an existing OSCommerce shop from one web host or server to a new web host or server. Use this guide to help you.

1) Download ALL files from server.

Connect to the old server and download all files for exact copies.

2) Create backup of Database through MYphpAdmin

Log into MYphpAdmin and export the store database, uncompressed to a location on your PC. Also log into the OSCommerce store admin area, click tools and create a backup of the database to also save to your PC. The database created through MYphpAdmin will probably be called localhost.sql

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3) FTP files to NEW SERVER

Log onto your new web server via ftp and upload all store files in binary. Note the includes/configure.php file may re-write its permissions which will need to be corrected later.
You may need to correct permissions on other oscommerce files and folders as per the oscommerce installation guide.
Files and folders include; catalog/images to 777, catalog/includes/configuration.php to 644 (444 on some servers) catalog/admin/includes/configuration.php to 644 (444 on some servers), catalog/admin/backups to 777 and catalog/admin/images/graphs to 777. See OSCommerce installation manual for correct permission settings on this file.

If you use the HeaderTags SEO contribution you may need to change the file permission for catalog/includes/header_tags.php to 755 (or 777). See documentation for Header Tags SEO.

4) Install Database on NEW SERVER through MYphpAdmin

Log onto your MYphpAdmin and create a NEW DATABASE, this will be your new database for your oscommerce store, you can use the same name as your old database if possible as this will make things easier.

Assign a user to the database, again if you can use the same user as your old database it will keep things simpler.

We now need to edit the exported database of your old store. We’ll be using the localhost.sql file generated by MYphpAdmin previously.
Open this file in notepad, dreamweaver or your preferred html/code editing application and find the following entries.

  • Find the entry on line 19: ” — Database: `database_name` ” and change to the correct name of your NEW DATABASE you created earlier. eg: `newdatabase_name`
  • Then find the entry on line 21: ” CREATE DATABASE `database_name` DEFAULT CHARACTER SET latin1 COLLATE latin1_swedish_ci; ” and change to the correct name of your NEW DATABASE. eg: `newdatabase_name`
  • Then find the entry on line 22: ” USE `olddatabase_name`; ” and change to the correct name of your NEW DATABASE you created earlier. eg: `newdatabase_name`
  • Lastly find line 21 & 22 where it says ” CREATE DATABASE `database_name` DEFAULT CHARACTER SET latin1 COLLATE latin1_swedish_ci;
    USE `database_name`; “
    Delete these two lines. This prevents MYphpAdmin creating the database again.

Note: If you have ever restored your OScommerce database you will find entries of this in the sql file as well. Just search for your database_name within the sql file to find all entries. Dreamweaver’s search results feature is good for this.
Note2: It’s probably possible to create the new database using the localhost.sql file and not deleting the entry on line 21 & 22 as described above. This was merely the procedure we took and have explained here.

5) Change variables in 2 configure.php files

In includes/configure.php and admin/includes/configure.php you need to change some variables to make the store re-install work. Open these files in notepad, dreamweaver or your preferred html/code editing application.

If your store is going to be installed in the root on your new server you only need to edit a few values. These would include DB_DATABASE, DB_SERVER_PASSWORD, DB_DATABASE_USERNAME, DIR_FS_CATALOG, HTTPS_COOKIE_DOMAIN, HTTP_COOKIE_DOMAIN, HTTPS_SERVER, HTTP_SERVER.

If you want to install your OSCommerce store into a DIRECTORY on your NEW SERVER and previously it was installed in the ROOT of your OLD SERVER then do the following.

  • If you are uploading the copied site to a Directory you need to specify this in the following files: includes/configure.php – admin/includes/configure.php.

### includes/configure.php ###
[where ‘store’ is the new directory name. where ‘user’ is your server account address. where ‘yourdomainname.co.uk’ is the web domain of your new website.]

<?php
define('HTTP_SERVER', 'http://yourdomainname.co.uk');
define('HTTPS_SERVER', 'http://yourdomainname.co.uk');
define('ENABLE_SSL', false);
define('HTTP_COOKIE_DOMAIN', 'yourdomainname.co.uk');
define('HTTPS_COOKIE_DOMAIN', 'yourdomainname.co.uk');
define('HTTP_COOKIE_PATH', '/store/');
define('HTTPS_COOKIE_PATH', '/store/');
define('DIR_WS_HTTP_CATALOG', '/store/');
define('DIR_WS_HTTPS_CATALOG', '/store/');
define('DIR_WS_IMAGES', 'images/');
define('DIR_WS_ICONS', DIR_WS_IMAGES . 'icons/');
define('DIR_WS_INCLUDES', 'includes/');
define('DIR_WS_BOXES', DIR_WS_INCLUDES . 'boxes/');
define('DIR_WS_FUNCTIONS', DIR_WS_INCLUDES . 'functions/');
define('DIR_WS_CLASSES', DIR_WS_INCLUDES . 'classes/');
define('DIR_WS_MODULES', DIR_WS_INCLUDES . 'modules/');
define('DIR_WS_LANGUAGES', DIR_WS_INCLUDES . 'languages/');
define('DIR_WS_DOWNLOAD_PUBLIC', 'pub/');
define('DIR_FS_CATALOG', '/home/user/public_html/store');
define('DIR_FS_DOWNLOAD', DIR_FS_CATALOG . 'download/');
define('DIR_FS_DOWNLOAD_PUBLIC', DIR_FS_CATALOG . 'pub/');
define('DB_SERVER', 'localhost');
define('DB_SERVER_USERNAME', 'database_user');
define('DB_SERVER_PASSWORD', 'userpa33word');
define('DB_DATABASE', 'database_name');
define('USE_PCONNECT', 'false');
define('STORE_SESSIONS', 'mysql');
?>

 ### admin/includes/configure.php ###
[where ‘store’ is the new directory name. where ‘user’ is your server account address. where ‘yourdomainname.co.uk’ is the web domain of your new website.]

<?php
define('HTTP_SERVER', 'http://yourdomainname.co.uk/store');
define('HTTP_CATALOG_SERVER', 'http://yourdomainname.co.uk');
define('HTTPS_CATALOG_SERVER', 'http://yourdomainname.co.uk/store/');
define('ENABLE_SSL_CATALOG', 'false');
define('DIR_FS_DOCUMENT_ROOT', '/home/user/public_html/store/');
define('DIR_WS_ADMIN', '/admin/');
define('DIR_FS_ADMIN', '/home/user/public_html/store/admin/');
define('DIR_WS_CATALOG', '/store/');
define('DIR_FS_CATALOG', '/home/user/public_html/store/');
define('DIR_WS_IMAGES', 'images/');
define('DIR_WS_ICONS', DIR_WS_IMAGES . 'icons/');
define('DIR_WS_CATALOG_IMAGES', DIR_WS_CATALOG . 'images/');
define('DIR_WS_INCLUDES', 'includes/');
define('DIR_WS_BOXES', DIR_WS_INCLUDES . 'boxes/');
define('DIR_WS_FUNCTIONS', DIR_WS_INCLUDES . 'functions/');
define('DIR_WS_CLASSES', DIR_WS_INCLUDES . 'classes/');
define('DIR_WS_MODULES', DIR_WS_INCLUDES . 'modules/');
define('DIR_WS_LANGUAGES', DIR_WS_INCLUDES . 'languages/');
define('DIR_WS_CATALOG_LANGUAGES', DIR_WS_CATALOG . 'includes/languages/');
define('DIR_FS_CATALOG_LANGUAGES', DIR_FS_CATALOG . 'includes/languages/');
define('DIR_FS_CATALOG_IMAGES', DIR_FS_CATALOG . 'images/');
define('DIR_FS_CATALOG_MODULES', DIR_FS_CATALOG . 'includes/modules/');
define('DIR_FS_BACKUP', DIR_FS_ADMIN . 'backups/');
define('DB_SERVER', 'localhost');
define('DB_SERVER_USERNAME', 'database_username');
define('DB_SERVER_PASSWORD', 'userpa33word');
define('DB_DATABASE', 'database_name');
define('USE_PCONNECT', 'false');
define('STORE_SESSIONS', 'mysql');
?>
--------------------------------

6) Edit .htaccess file for SEO Url’s Contribution.

If you are using the SEO Url’s Contribution
[http://www.oscommerce.com/community/contributions,2823] and your NEW SITE is installed in a SUB FOLDER on your NEW SERVER where previously it was in the ROOT of your OLD SERVER you need to make changes to your .htaccess file in the catalog/ directory.

Open the .htaccess file in your preferred html/code editing application and find this entry on line 4: RewriteBase /
and change to: RewriteBase /store/
[where ‘store’ is the directory name]

Conclusion:

We hope you found this useful and informative. We accept there may be better methods or approaches to moving an OSCommerce Store to a New Server but please feel free to comment below with any additional information.
Equally please feel free to link to this article as it may be of interest to others facing a similar problem.

ByAlexia Pamelov

Cheap Windows Hosting – Tips to Boost SEO with Social Media Twitter

CheapWindowsHosting.com | Hello guys today I will share some tips to boost seo with twitter, lets stared it. Twitter has a long history with Google, leading to a lot of confusion about whether signals from Twitter influence Google’s search results. Today I’m going to sort that out (spoiler alert: it doesn’t). Then I’m going to look at current best practices for upping your influence in search using Twitter.

Google Loves Twitter: Yes, No, Maybe So?

A few years ago, there was a lot of buzz about search engines using social signals to impact SERs. For a little while, Google did index tweets. Starting in 2009, Google had access to the full “fire hose” of Twitter’s data stream. A year later, Matt Cutts told us t Twitter-Bird_Flickr_AlbaPovehat these signals would officially be picked up by Google’s algorithm.

But the partnership was over a couple years later. In 2011, Google’s fire hose agreement with Twitter ended and Google rolled out its own proprietary social network, Google+.

Fast forward to this year, when Cutts went on record saying that “signals” from Twitter (and Facebook) are not part of the Google algo. The breakup between Google and Twitter would seem to be official.

But even now, a lot of SEOs insist that Twitter and Facebook activity weighs into Google’s search results. Most of the arguments point to observations that there’s a high correlation between activity on certain Twitter (or Facebook) accounts and their rankings in search engines. But, come on, folks … dust off your high school stats: correlation is not the same thing as causation.

The correlation is almost certainly about this: If you publish great content and it gets a lot of social shares, chances are it will also get links. Links, not shares, are influencing the search engine results.

The most damning evidence against Google using Twitter data currently comes from Stone Temple Consulting’s recent analysis of how and when Google indexes tweets. Those guys found that only a few tweets are being indexed and those that are coming mainly from superhero accounts of more than a million followers. And … the indexing is slow.

Conclusion: Google is almost certainly not indexing tweets in any way that brings SEO benefits to most of us. So let’s take our eggs out of that basket—at least for now.

Twitter Still Helps With Google SEO. Here’s How.

Assuming you agree with my arguments above, here are some key ways you can use Twitter to help improve your resultss with Google. It’s not a comprehensive list, but these will give you the most bang for your buck.

Encourage Natural Backlinks.

Links are still the foundation of the Web and the Google algo. They’re our best way of telling Google that our websites and content are valuable and trustworthy. And Twitter’s one of the best social avenues for building organic connections that lead to natural, “honest” links. So-the best way Twitter can boost your SEO is for building natural links.

You have to start with great, useful content. Wherever you publish this—your own website/blog, Google+, LinkedIn or guest blogs, etc.,—you can use Twitter to attract readers who will want to share and link to it.

To encourage this, you’re going to need to focus on Twitter habits that will:

  • Build genuine community and connections
  • Make your tweets more shareable

Best Practices in the Twitterverse

To build genuine community on Twitter, focus on these actions:

  • Engage. Be as social as you would at a party. Be friendly, follow others, retweet, and link to content of people you’d like to do the same for you. Especially try to do this with influencers in your industry or field.
  • Share useful content. Spread your tweets out through the day and know when to post. There’s lots of data out there about optimal times and quantities for tweeting, like this advice from Buffer.

To make your tweets more shareable, try these things:

  • Use Twitter cards. These are bits of code that enable you to improve the user experience by adding photos, videos, product descriptions, and more to your tweets.
  • Use keywords from traditional SEO. This is a way your search and social teams can work synergistically together. Chances are Twitter users will also use some of the same keywords you’ve researched for your SEO campaign. Experiment with using them in tweets and as hashtags.

Optimize Your Personal Information

One of the easiest tricks is to optimize your identity on Twitter. Have a complete profile that includes some keywords for your industry, and a username that’s the same as your company name, individual name, or product. Twitter bios are highly rankable in Google when people search for your name or company.

Use Twitter to Understand Your Customers.

Lastly, as a corollary to the point above about using SEO keywords in tweets, you can use Twitter as a rich source of trending keywords for SEO and/or topics for content creation. The search/social synergy goes both ways.

Key Take aways

To wrap up, the key SEO benefit from Twitter right now is link building. Bing is using signals from Twitter to influence its results, but the preponderance of evidence is that Google is not. This could definitely change. In the meantime, the ideas outlined here will help you maximize Twitter for Google SEO benefits.

The only constant at the intersection of search and social is fast and constant evolution. So stay on top of the trends. Use these best practices now, but keep your eye on the future.

ByAlexia Pamelov

Cheap Windows Hosting Tutorial – Tips to Improving Your Alexa Rank

CheapWindowsHosting.com | Hello today I would like to share my post about how to improve your alexa rank? Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements in your rank can make a real dollars and cents impact on your bottom line.

For those of you who are new to Alexa or unfamiliar with the Alexa Rank – it is a single metric that provides a quick summary of a site’s performance (yours or your competitor’s) relative to all other sites on the web. If you aren’t focused on it, you may not be doing everything you can to maximize the value and visibility of your business. In all, the authority of your site on the web is translated as your Alexa Rank.

But before we dive into how you can improve your site’s Alexa Rank, we should take a step back. It’s important to understand the makeup of the Alexa Rank so you understand how you can make it better.

Let’s get started.

What is the Alexa Rank?

Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites. 

How does Alexa get its data?

Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data from this sample, Alexa estimates the number of visitors to all sites on the Internet. It’s a complicated calculation that involves correcting for biases as well as identifying and discarding fake or spam traffic. Our data scientists are the best in the business and they make sure the data we present is free of noise and non-human data, so you can make the best decisions for your business.

How is the Alexa Rank calculated?

Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1. The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.

How does the number of visitors to a site affect the Alexa Rank?

If you plot the number of visitors to a site versus the rank it looks something like this:

Visitors-vs.-Rank

At the head of the graph is Google.com, which gets a huge number of visitors and is ranked #1. The sites at the “head” end of the plot, like Google.com, get a huge amount of traffic compared to the sites on the “long tail” at the other end. The important thing to notice is that because of the shape of the distribution, a very small change in the number of visitors to a site on the long tail results in a large change in rank.

Long_Change-Visitors-vs.-Rank

However, the closer you get to the head of the graph, the more visitors it takes to move up a rank. There’s a huge difference in traffic to a site ranked 10 versus a site ranked 200.

High_Change-Visitors-vs.-Rank

Getting a more accurate Alexa rank

To get a more accurate Alexa Rank you can certify your site’s metrics on Alexa. Sites with certified metrics have their metrics directly measured by Alexa instead of being estimated based on information from our data panel. Certifying your site’s metrics provides a more accurate rank, but not necessarily a better rank! There are several other benefits of Certified Site Metrics, but a more accurate Alexa Rank is just one of them.

So, how do you get a better Alexa rank?

There are several tactics that will help improve your Alexa Rank:

  • Produce engaging, original content, updated frequently that provides real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they engage with future content and share among their networks (link building), introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end user.
  • Get more related sites to link to your website. Otherwise known as inbound links, this tactic helps search engines clearly define your niche and also increases the trust and quality of your site. In other words, authoritative inbound links (from sites that are performing well) give your own site credibility. This tactic must be supported by producing engaging, original content, because why lead targeted visitors to your site if they don’t want to stay?
  • Internal links, on the other hand, are links that lead from one page or post on your site to another. These are beneficial because they guide visitors through your website (i.e. website navigation), keeping them engaged with relevant and related content. They also contribute to site links, which are the sub-links that appear in a search engine below your main page link. But again, creating top-notch content goes hand in hand with any internal linking strategy so make sure the content you produce is relevant and of value to your visitors.

In all, both inbound and internal links help search engines understand the content of your site(s) and determine how valuable it is to visitors. But while an important part of your online strategy, you should use linking appropriately. Excessive linking can reduce the credibility or readability of your site and may be penalized by search engines.

  • Find keywords that are driving traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords. By doing a little keyword research you can understand what your audiences are searching for and how. In a way, keyword research is learning to speak your customers’ language in the context of their needs and desires. Inbound Marketing Agents shared a great infographic on the 5 fingers of a keyword placement strategy that will help you pick the right areas on your site to place your target keywords. 
  • Understand your competitors’ marketing strategy and learn what works. There are several reasons why analyzing your competition matters, but in a nutshell competitive analytics puts your own site analytics into context. Thus, giving you a clearer understanding of what metrics are important, what strategies are working (for you and your competitors), and allows you to identify and anticipate industry trends. All of these angles help inform your overall strategy and allow you to make more knowledgeable business decisions that will positively affect your position in the market.
  • Follow SEO best practices on your website. SEO is a very important strategy that deserves a significant amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience you have little hope of keeping or converting your customers.

There are countless resources for learning about SEO, but Alexa offers both SEO and Full Site Audits generated automatically as part of our Insight and Advanced plans. You’ll get specific instructions on how to improve search engine rankings, usability, page performance, back linking, and more.

ByAlexia Pamelov

Cheap Windows Hosting – Tips Website Optimization Through SEO

CheapWindowsHosting.com | This article will explain some of the major aspects related to websites that can at least make you feel better if you are involved in web development.

If you are managing or holding rights for a website or are going to launch a website to the market then you can be puzzled by several questions or things related to the future and the scope of your website. These questions can take your mind off of them.

Some of the most baffling questions that can arise are:

  • How to increase website traffic
  • How to increase website hit counter
  • How to make it more user friendly
  • How to optimize it
  • Concept of SEO

This article will explain some of the major aspects related to websites that can at least make you feel better if you are involved in web development.

SEO | Website Optimization

SEO

SEO stands for Search Engine Optimization. SEO makes your website easier to find on search engines with their related search content and terms.

For example: if a person is trying to search for “5G” in Google or any other search engine then the person is most likely to click the first few links that comes out on the very first page on any search engine, people barely visit the secnd or third pages of the desired searched content page.

So why don’t you work in this direction to solve all the puzzles related to your website and website content. SEO helps your website and web content to have a higher priority for the desired searched content.

Some of the most useful aspects of SEO are shown in the following:

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Easy web content provides tools to help you with your on page SEO.

SEO | Principles

There are no big secrets to optimizing a website for search engines. In fact a few basic principles are, if followed properly and wisely, can heavily increase your website traffic and your website pages will end up against other web page results from popular search engines.

There are millions upon millions of pages of web content out there and while you can work hard to build and update a great website, it can be quite frustrating to not get the desired results and more traffic.

Although there are thousands of websites, today around 90% of searches are conducted on just a few of the most popular web sites.

They are primarily:

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Each search engine uses a specific search algorithm. The search engine displays results depending on these algorithms.

SEO | what we can do

Now the question arises, what can we do to increase website optimization and traffic to our website.
We can use several tools, built-in applications and some good coding environments to do these things.

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SEO | Tools

This article will explain the tools that can be used to get the desired results.

These tools are:

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HTML Editor

If you are already holding a website then you can use a HTML editor to control and edit your coding structure and also optimize it.

What you need to do is edit the following sections:

  • Meta Tag
  • Page Tile
  • Description
  • Elements within your page

Website Editor Toolkit

This is a powerful toolkit that will provide you total control over creating a new website and have total control over the layout and design. It is also known as a web content builder toolkit. Using it you can maintain:

  • Layout
  • Design
  • Content
ByAlexia Pamelov

Cheap Windows Hosting Seo Tips Using Instagram

CheapWindowsHosting.com | Cheap and Reliable Windows hosting. If you want your business to have more presence on the internet then you need to understand how SEO works and how it affects your search engine ranking. SEO stands for search engine optimization and is used by Google and other search engines to determine where a website ranking when a search is conducted. It is similar to a popularity contest because it is really about how popular the website is based on certain criteria that search engines look for. One of the newest search criteria is using social media for SEO purposes and if you are not using Instagram for this then you’re missing out on a great opportunity

Have a Set Theme

You need to let people know that your Instagram account is for your business first and foremost. Never use a personal Instagram account for your business purposes, as it won’t count towards your search engine ranking. You also want people who visit your profile page to know that it is for your business and not a personal account. You also need to be clear about what your company does and what you have to offer customers. It is also important to stay true to your brand by not posting too many non-business related photos as this can confuse your customers.

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Use a Valid Description for Your Photos

Instagram_Branded-Hashtags-01Because Instagram is a photo and video based image site it very important to have a great description for the pictures and videos you post. This is one way to boost your search engine ranking by using targeted keywords that describe the product or service you are highlighting in the picture. The worst thing you can do is to post a photo that has no explanation because even if it’s shared there are no keywords for search engine crawlers to find. It is better to have at least a one word description rather than having none at all.

Using Hashtags Properly

hastag-pagar-onlineOne way to associate your photos with your business is by using hashtags to use as keywords for your products or services. This is a great way to get your business trending and search engines are now also looking for hashtags as part of the SEO ranking. One thing to remember is that you don’t want to use too many hashtags as it can be overkill. Only use a few good keywords for hashtags and leave the rest of the characters for the description of the product.

Any business owner needs to have a presence on social media in order to boost their SEO ranking and to get more traffic to their website. If you are not happy with your company’s SEO efforts then you definitely need to get on board with Instagram and start posting photos as soon as possible. Just make sure you always have a description for your photos and use hashtags to take help with your company’s search engine ranking. You also want to have a set theme for your account and never use a personal account for your business.

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Even if you don’t use Instagram for SEO purposes you should still have an account. Many people use social media platforms as a search engine and if you are not using it then you are missing out on traffic that can be diverted back to your site. Remember the more Instagram followers you have the more traffic you can get for your business. There is really no reason why you are not using Instagram to promote your business.