Tag Archives: seo tips

ByAlexia Pamelov

How To Enable Google Analytics on a DotNetNuke Website?

CheapWindowsHosting.com | Best and cheap DotNetNuke Hosting. Google Analytics is one of those must-have tools when running a website.  The tasks of tracking traffic sources, browser versions, search terms, etc. are all made easy.  The developers of DotNetNuke have also made using Google Analytics on a DotNetNuke website simple.

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Installing Google Analytics in DotNetNuke is a fairly common request from many individuals and I know it can be a quite troubling question for most. The primary questions are how and where can I put the javascript code provided by Google. Well you have a few options. First you could put the code directly in the skin for the site, the advantages to that would be that you will automatically have the code on all pages, however, the disadvantage is that you cannot use that skin as is on another portal due to the site specific Google information. I personally go the route of adding a text/html module to my site and set it to show on every page and insert the script in a very specific location which I will discuss below. There are a few drawbacks to this method. First you will not get any statistics information on traffic to “edit pages” where other modules are not displayed and you also will not receive information regarding administration modules. However, in most circumstances this shouldn’t be an issue.

The best way to include this information is to include the information in the Module header of the text/html module. This is to prevent the accidental removal of the script code if you happen to click inside the module as an admin to enter in-line edit mode. Below I will walk you through the steps needed to implement Google Analytics using this method. (NOTE: you can extend this for other javascript integrations if needed).

Step By Step

  • Add a new Text/HTML module to a page of your site, you can position it anywhere, but I recommend the bottom of the page as administrative users will still see the module when they are logged in
  • Edit the text of the module to contain no text
  • Enter the module settings from the SolPart Action Menu
  • Expand the “Advanced Settings” section
  • Check the box next to “Display Module On All Pages?”
  • Insert your Javascript code in the “Header” box. This will ensure that the data is always retained
  • Now under “Page Settings” -> “Basic Settings” un-check the following boxes
    • Display Container
    • Allow Print
    • Allow Syndicate
  • Ensure that the “Cache Time” is set to 0 (Caching appeared to cause issues with this implementation in my testing)
  • Click “Update” to save your changes

This should complete the setup. You may now test to ensure everything is functioning correctly. You can log out as an administrator and view your site and no extra content should be displayed however if you look at the generated source you should see your javacript listed. Google Analytics should update within about 15 minutes to show that they are receiving your data.

Best DotNetNuke Hosting Recommendation

ASPHostPortal.com provides its customers with Plesk Panel, one of the most popular and stable control panels for Windows hosting, as free. You could also see the latest .NET framework, a crazy amount of functionality as well as Large disk space, bandwidth, MSSQL databases and more. All those give people the convenience to build up a powerful site in Windows server. ASPHostPortal.com offers DotNetNuke hosting starts from $5. We also guarantees 30 days money back and guarantee 99.9% uptime. If you need a reliable affordable DotNetNuke Hosting, we should be your best choice.

ByAlexia Pamelov

SEO for Beginners

CheapWindowsHosting.com | New to SEO? Need to polish up your knowledge? read this article check out

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

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Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Where as the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.
In any case, it’s good to have a firm grasp of the core concepts.

How much of this article do I need to read?

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading this guide front-to-back. We’ve tried to make it as concise as possible and easy to understand. There’s a printable PDF version for those who’d prefer, and dozens of linked-to resources on other sites and pages that are also worthy of your attention.
Each section of this guide is important to understanding the most effective practices of search engine optimization.

ByAlexia Pamelov

Cheap Windows Hosting Tutorial – Tips to Optimize WordPress Robots.txt File for SEO Friendly

CheapWindowsHosting.com | In this post We will show you how to Optimize WordPress Robots.txt File for SEO Friendly. When it comes to boosting website SEO, robots.txt is an indispensable factor to be discussed. So, what is robots.txt, why is it so important, and how can you optimize WordPress robots.txt file for SEO friendly? If you have no idea about the answers to these questions, then, the post is prepared for you. In the following, we are going to reveal all answers in simple and easy language.

What Is Robots.txt?

Robots.txt is a simple text file that controls how search engines behave with your website. It directs search engines about where they are allowed to index and where they can’t index. When search engines’ robots crawl on your website, they will firstly follow orders from robots.txt.

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By default, search engines are designed to index as much information as they can and robots.txt is a restriction for the practice. You may wonder why you should limit them to acquire information as the more search engine robots crawl, the more chances your websites get to have a good ranking place.

In total, there are two reasons for using the file. For one thing, opening all data to search engines makes your site vulnerable and easy to be hacked. For another thing, allowing search engines to access your site unrestrictedly can consume a large amount of bandwidth; and in return, make you website slow.

How to Optimize WordPress SEO with Robots.txt?

After reading all information above, you may have a clear understanding about the definition of robots.txt and why you should use it for your WordPress website. Excessive constraints on search engines’ behavior may have negative impact on website SEO while too much freedom for them may put websites in danger.

Therefore, you need to work out a solution that can give consideration to both website security and SEO. In the following, our editors give you an example that can restrict search engine behaviors and promote SEO. We show you the whole process to achieve this as below.

Firstly, log into your hosting control panel, for example, cPanel. Find and open file manager in file directory besides Backups. Now, you can see your website files that usually include Robots.txt. However, if you fail to find the file, just choose to create a new file and name it as Robots.txt.

Then, you need to right click on your Robots.txt file and click on code edit after it opening. Later, choose utf-8 as character encoding and click on edit. After this, copy and paste the following codes in the file.

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ByAlexia Pamelov

Cheap Windows Hosting Tips – SEO Guide For New Bloggers

CheapWindowsHosting.com | New bloggers are excited to launch their blogs and write posts to share something. However, many of them will quickly encounter a common problem. Their blogs are drowning in numerous blogs and few visitors come to read their posts. Aimed at this problem, we are going to talk about SEO, an efficient way for new bloggers to increase traffic.

What is SEO

SEO is the abbreviation of Search Engine Optimization. It is an Internet marketing strategy that will affect rankings of websites on search engines by making some changes on blogs.

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SEO takes a lot into account, like search engine algorithms, popular topics, preferred search engines and much more. However, these terms frequently change. For example, Google, the most popular search engines, consistently renews its algorithms. Search engine users are interested in different topics at different time. So, SEO is not settled but changed. Website masters have to change their SEO ways to get and maintain high search engine ranks. But for new bloggers, they can start from scratch to master the basic SEO ways, which will also help them gain higher search engine rankings and more visitors.

Why New Bloggers Need SEO?

Generally, people enter words or phrases in the search bar of search engines like Google. Then the search engineer will show them pages of search results according to the words and phrases. But almost 75% of people only read the first page and select websites in this page to browse. New blogs usually are not in this first page, even the second page, third page, etc. Reasons for the low rankings are poor post quality, low content relevancy, no keywords, etc. making search engines hard to find new blogs. Moreover, search engines have limitations on crawling content deep. Therefore, bloggers need SEO to improve their search rankings to make visitors know their blogs and increase traffic from search engines.

Basic SEO Guide that New Bloggers Have to Know

In below, we will introduce 4 basic SEO tips that new bloggers have to pay attention. Though they are basic, but they will make a big difference to your new blog. Check now.

  1. Domain and Web Hosting

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Some websites such as WordPress.com provide free services to host your blog. But you have to use its sub name as your blog domain name. The first SEO tip is to be away from such free blog hosts, because your blog will not quickly remembered by visitors and search engines by using sub domain. Moreover, by going with free blog hosts, you will receive limited features to create your blog.

You can choose an easy to remember name and register it at $5.00/mo around. Some web hosts even offer 1 free domain name registration for the first year. ASPHostPortal is free for life.

  1. Keywords

Keywords are a useful SEO technique all the time. Here are many free or paid tools for helping you know popular keywords, such as Google Keyword Planner. You can also know what happens now via Google Blog Search, Technorati and Google News. If you want to know what was hot in the last day, visit Yahoo! Buzz Index or Google Trends.

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After you determine keywords, put them in the page title and content. But remember not to overuse them. And the keywords should be relevant to your content.

  1. Links

http wwwThe link is also a good way for SEO. To increase number of links, you can exchange links with other blogs, which are credible blogs best. Or you can write something relevant plus your blog link on forums or social network sites, such as Quora. You can also link one of your blog posts to another relevant post.

  1. Analytics

There is a range of analytics tools for you to deeply analyze your visitors and traffic, such as Google Analytics and Mint. These tools will tell you which keywords attract your visitors come, sites linking at your blog and which posts they link. Based on the analyzed result, you can modify your SEO ways.

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SEO is complex and above tips are basic, which will help your new blog move a big step. Have a try and you will be surprised.

ByAlexia Pamelov

How To Improve Your E-commerce Website’s SEO

CheapWindowsHosting.com | Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don’t already have them, will provide a big boost right off the bat. And on-page SEO is often much easier and has faster results than off-page tasks such as link building. If you’re just launching or you’ve not yet applied any SEO best practices to your store, the following list will help you get started.

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1. Google Webmaster Tools

Get a Google Webmaster Tools account, add and verify your site. This free set of tools from Google provides a ton of information about your website, and we’ll use some of this in the next steps. To get started, go to https://www.google.com/webmasters/tools/ and click the Add Your Site button. Follow the steps to add your site and then verify it.

2. Page Titles

Make sure each page has a useful, unique title. The title tag is not only one of ways a site ranks for a given term, but it is also displayed in Google’s search results (aka SERPs, for “search engine results pages”) and helps a searcher determine whether they want to click through to your website. The title tag should contain the keywords that you want the site to rank for, but it should be written for a human. Don’t just stuff it full of keywords; use the main keyword/phrase in a readable way that entices people to click through.

You also want to make sure the page titles are unique, so that no two pages on your site have the same title. Google Webmaster Tools has an easy way to do this: Just log into your GWT account and go to Search Appearance > HTML Improvements. You should see “Duplicate Title Tags” on the right side of the page. If you have duplicate title tags, this will be a link that you can click to see a report of pages that have the same title tag. Additionally, in GWT you can see any title tags that Google reports as either too short or too long.

3. Meta Descriptions

Write great meta descriptions. Just like the title tag, the description tag often (but not always) appears in the SERPs, and searchers use it as an indicator for whether to click through to your site from Google. The meta description should be 156 characters or less, but long enough to fully describe the page. Again, include the keyword phrase if possible, but make it sound natural. The HTML Improvements section in GWT (as mentioned above) will also show you pages with duplicate, too-short, and too-long meta tags.

4. Product Descriptions

Write unique product descriptions. It’s oh-so-easy to use the descriptions provided by your vendors; the problem is, that’s what every other retailer who sells the same item is doing. If, instead, you write unique product descriptions, using your keywords, and making sure the length is a minimum of 300 words, you’ll get an instant boost in value for your product pages. The descriptions should be scan-able, because when reading online, people tend to steer clear of long, dense paragraphs. Use bullet points to identify key features and benefits, headings to separate sections, and bold or italics to highlight short key phrases.

5. HTML Headings

Use HTML heading tags such as <h1>, <h2>, etc. in meaningful ways, including keywords in them whenever possible. Any given page should have exactly one H1 tag, but can have multiple H2, and H3 tags. You can use CSS to style these to fit with your site’s design and aesthetics.

6. Product Images

Images are an often-overlooked area for SEO. The alt text for the image should contain your keyword phrase, but the actual image filename should include keywords as well. If you want to rank well in Google Image search, which can be a great source of traffic, it helps to have unique images not used by other sites. For this purpose, consider taking your own product photos. Finally, optimize the images for as small a file size as possible without visibly reducing the quality. I like to use Photoshop’s “Save for web and devices” option for this. For more information on optimizing images, read this post by Dave Davies over on Search Engine Watch.

7. Only One Homepage

Typically, the URL for your homepage is going to be the domain itself, such as http://www.domain.com. However, depending on your content and e-commerce platforms, you may also be able to reach the homepage through other URLs, such as :

  • http://www.domain.com/index.php or
  • http://www.domain.com/mm5/merchant.mvc?Screen=SFNT.

If possible, use just the domain name, but whatever you use, make sure it’s consistent. Don’t use one URL to link your logo and another URL to link the word “home” in your navigation bar! You can also learn about canonical URLs to tell Google that all versions of the homepage are really the same.

8. Improve navigation

Just like humans, Googlebot (and other search engine spiders) need to easily be able to reach your pages. They also consider how far (in numbers of clicks or links) a page is from your homepage in determining its relative importance. So navigation is quite important for these purposes. Optimize navigation areas such as your menu (and submenus, if applicable), your list of categories, and breadcrumbs, to make sure you’re not introducing roadblocks to getting your content crawled. And while search engines have gotten better about following JavaScript links, it’s still good practice to have plain HTML menus.

9. Link Between Pages

It can be useful to link between products, especially when there is some relation between them – such as similar items or a main item and its accessories. Most e-commerce software offers internal linking features such as related products. But, when it makes sense, you may also want to link contextually from one product to another, typically within the description. For example, if you’re selling a 120-piece art kit but you also offer a 175-piece kit, you may wish to add that information to each product’s descriptions, and link between the two product’s pages. The context of the link – in other words, the text that surrounds it – can give your site a boost.

10. Improve Page Load Times

It’s been long known that one of Google’s ranking factors is how long it takes a page to load. So improving your load times not only makes for a better user experience, it helps your SEO efforts too. The time a page takes to load can be divided into back-end items such as how long it takes to load information from the database; and front-end items like how long it takes to transmit the images on the page to the visitor’s browser. The back-end processing greatly affects something called TTFB, or time to first byte – the amount of time it takes before the first byte is received by the browser. Lowering your TTFB is one of the most important aspects of page load as it relates to SEO. We use WebpageTest.org to get data on load times, including TTFB.

11. Add Site Maps

There are two types of site maps to cover in this section. The first is for the human visitor, and is an overall view of your website and links to all pages or at least to key sections, depending on the size of your site. The second is an XML sitemap that is used to send a list of URLs and their relative importance to Google and other search engines to help them better crawl your website. There are a number of tools, free and paid, that help you build either kind of sitemap.

12. Encourage Customer Reviews

Customer reviews help convert other buyers because they are considered an unbiased opinion about the product you’re selling. But they have significant SEO value, too. First of all, the content of each review is likely unique and will only appear on your site. Pages with higher word count rank better than shorter pages, generally, so the increased number of words is helpful. And, if you get reviews often enough, Google will see that your page content changes regularly, a factor that increases the likelihood of the page being crawled more often.

13. Encourage link sharing

It has been long thought that social signals, like Twitter tweets and Facebook likes, are a ranking factor when it comes to Google. Matt Cutt’s recently stated otherwise. But getting customers to share products has a less direct SEO benefit, too. The more ways someone has to find your site and your products, the more likely they are to spread the word – and that includes writing about you and linking to your site. Natural, unsolicited links to your website are still one of the most important factors Google uses to rank a website. (Note, “natural” and “unsolicited”; those are important words!)

Make it easy for customers to share your pages on their favorite social networks, by adding a services like AddThis, or by implementing share/like/tweet buttons right individually on your website.

There are many other ways to improve your chance of ranking well on Google. SEO is a science and an art, and a field of study all to itself. But these basics will help you get started. You may not have the time or capability to address them all at once, but pick a couple and get started, and see how it improves your website’s placement on Google.

ByAlexia Pamelov

Several Reason Why Drupal is The Best CMS For SEO

CheapWindowsHosting.com | Drupal, the open source content management system (CMS) that runs WhiteHouse.gov, MTV Europe, and The Economist, is a very powerful system that can be used for large, complex sites, and it’s the best platform that exists today for SEO. I’ve seen clients triple their traffic within a few weeks of switching from a lesser platform. Drupal’s built-in tools for automating SEO on massive amounts of content, along with granular control that gives you absolute power over every single site element, put it head and shoulders above the rest, including Joomla and WordPress. Additionally, Drupal is the most scalable, configurable system, and major improvements in usability will soon shorten the learning curve for new users and developers.

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Here’s why Drupal is the best CMS for SEO:

  1. Search engine optimized URLs. Drupal gives you complete control over URL structure. Each item of content created in Drupal (called a node) can be given a custom URL, called a URL alias. You can even set it to automatically generate user- and search engine-friendly URLs based on content type (blog post, page, user), title of the post, keyword, date, time, or any other information related to the node. In WordPress, you are generally limited to one type of permalink URL for all posts. You can override it, but it’s much less specific than Drupal’s URL aliases. For years, Joomla was lacking in search engine-friendly URLs and the ability to fix them. It now offers a built-in “search engine-friendly” functionality, but it lacks the functionality and control over the URL’s parameters.
  2. Custom content types and views. Without having to write any code, you can use the content construction kit (CCK) and view modules to create new content types and create advanced custom views for those types. Common examples include news stories, blog posts, albums, books, and tutorials, all of which can be created and displayed in a variety of ways. While most content management systems require additional written code for creating these types, no programming knowledge is required to do them in Drupal. To make it even more search engine-friendly, it’s simple to create content silos using a free add-on called Views Attach. Create an automated query to create a list of relevant content and attach it to any other piece of content – all with a point-and-click interface.
  3. Ease of editing and revisions. Even the most professional companies make mistakes. Recently I found two spelling errors on CNN.com’s home page, including the word “errors” (it was spelled “erros” for about an hour before the mistake was corrected). Drupal’s built-in version control allows you to save new versions of your Web pages every time they are edited. This gives you the ability to revert back to old versions at any time. Want to try a new marketing message on your site? Type it in. Didn’t work? Revert to the previous page. Snap.
  4. The organizational wizardry of taxonomy. Drupal has a very powerful, built-in taxonomy (categorization) system that allows you to organize and tag content with keyword-rich terms. While care should be taken that each Drupal “vocabulary” be limited to certain content types, it is an infinitely flexible system. For example, you can use free tagging for types of content like blogs or products, while your news or tutorial sections might have a list of categories that can only be selected from a dropdown that is defined by the webmaster. You can also have hierarchical categories, with single or multiple parent categories. But don’t get crazy and deep with it. It’s a good rule of thumb that no page of content is more than three clicks from the home page. The closer the node is to the home page, the more important Google thinks it is, and the higher that individual page will rank. Drupal’s advanced taxonomy features, combined with CCK and views, also allow you to rank for long-tailed keywords that make up a thorough SEO campaign.
  5. Multiple user management. Drupal is almost as well-known for its community as it is for being easily optimized. That’s because Drupal was designed for community-based websites, and has a strong user role and access control functionality. There are no limits to the user roles and access levels you can create and customize – for example, “anonymous visitor,” “authenticated user,” “editor,” “webmaster,” “admin,” and “moderator.” You can also keep the advanced user management features turned off – like if you have multiple blogs – and enable them later when your site grows.
  6. Page titles. The page title is the single most important on-page thing you can do to improve the SEO of your website. Page titles, the line of text in the HTML of a Web page that summarizes what that page is about, act as the welcome mat for your website. Page titles:
    • Tell visitors that they are in the right place
    • Display in the browser title bar
    • Hold important keywords so that your page can be properly categorized by Google and other search engines
    • Display whenever someone bookmarks your site
    • Are often used by search engines as the heading of the search result

    Drupal can generate a page title automatically by using the site name and site slogan of the front page and the node title for individual nodes, but for more complex content, you may want to rearrange the automated page title for SEO purposes. Drupal’s page title module gives you full control over your page titles throughout your site. You can define a pattern that will create search engine-optimized titles automatically as you create new content, or take control by writing your own page titles anywhere you can create content.

  7. Better integration with Google Analytics. Have you ever wondered how much your own clicking around and working on your website skews your analytics data? Not if you have a properly configured Drupal site. Using the free Google Analytics module for Drupal, you can dynamically show and hide analytics code based on several factors, including if the user is logged in as an admin. You can even not track certain sections of your site, not track certain user types (like people logged in as company employees), and cache the Google Analytics code locally, which will speed up your page load times. All within Drupal. No programming required. For free.
  8. Passionate and active community. Drupal has a large community of users and developers who are very active and passionate about the CMS. More than 650,000 user accounts have been created on Drupal.org, and more than 2,000 people have registered developer accounts. You can find hundreds of community-contributed modules that help make Drupal a better experience. Drupal forums offer support and you can find other Drupal users in Drupal Groups.
  9. Free as in beer. Unlike other platforms, Drupal modules (what we call plug-ins, add-ins, or widgets – modular pieces of code that you can easily add to your site) are free. That’s right. You don’t need a license or even a credit card to install any of the functionality that I’ve mentioned in this article. Just go to Drupal.org, click on the “download” tab, and grab anything you need.
  10. Getting started with Drupal SEO is easy. Just download the Drupal SEO checklist module, drop it into your sites/all/modules folder on your server, and turn it on from the modules admin page. Go through the simple, step-by-step instructions, and you’re well on your way to the best SEO experience you’ve ever had on a CMS.

Simpan

ByAlexia Pamelov

Cheap Windows ASP.NET Tutorial – Growth Hack Tips for Startup Business

CheapWindowsHosting.com | Growth Hacking is seen by some as the marketing part of Lean Startup. More precisely, growth hacking is about experimenting to find creative, data-driven ways of growing your business. either by users or by profits. Those two are not the same by the way. That’s one of the things I learned very quickly from watching Growth Hacker TV.

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There are some growth hack tips for startup business.

Use Built-In Sharing

One of the most important ways to use growth hacks to grow your small startup is by incorporating sharing into its functionality. Sharing means that your content can be directly linked to on social media platforms, allowing your users to do the work of marketing for you.

Incentivize Distribution

Since you want people to share your site, it may encourage people to share if you offer them some incentive. You can give your users something nice if they do something extra for you, like a discount if they choose to e-mail friends or additional services if they post about you on a social media platform.

Encourage Sharing on Your Actual Product

If your company makes a product, one great way to help spread its popularity is to incorporate a mechanism into the product to encourage sharing it or to create a companion product that spurs distribution.

Tap into Places Where Potential Customers Might Congregate

One of the most important ways to discover new users is by finding the right audience and where they hang out online. Do some research about what places your target audience frequents online, then spend your time, resources and energy spreading the word there.

Offer Free Products that Go Well with Paid Products

One of the best ways to convert a potential customer to a paying customer is to offer free services or products, as well as products for purchase. Moz does this well with their SEO services. You can sign up on Moz to receive a ton of free SEO tools, advice and information. However, you have to pay for their premium SEO service. The free offer is a great way to bring more people in, and the paid offer is an excellent way to bump people up to paying customers.

Piggyback

One of the best ways to grow your startup quickly and easily is to piggyback on a company that already exists and has tons of users. Perhaps the most famous example of this technique is PayPal and eBay. eBay was already in existence when PayPal started up, and the way that the online payment company grew so quickly is that it appealed to eBay buyers who were looking for a safe, fast and easy way to send money to vendors. As eBay grew, so did PayPal because they were able to reach users of one service who needed the service of the other.

Get Endorsed

If you want your company to grow virally, a great way to do it is to get endorsed by someone whom the public loves and trusts. Endorsements are a paid relationship between your company and a celebrity or well-known expert who endorses your product, writes about it on a blog or social media platform, or even makes ads for it.

Celebrities and thought-leaders tend to have other important friends, so when they share and talk about your product, chances are other influential people will be attracted to it and talk about it, resulting in multiple celebrity endorsements and a huge amount of encouragement for everyday people to check out your company.

Reward Power Users

The best sales people for a company are the people who love, support, and use it. So, if you have longtime or frequent users, reward them with deals, meetups or special offers. Retaining your best customers is important, and the happier they remain with the site or service, the more likely they are to continue to preach its goodness to the world.

ByAlexia Pamelov

Cheap Windows Hosting – Why SEO is Important for Your Online Business ?

CheapWindowsHosting.com | As the web grows across the world, more and more people are getting websites, making it ever more difficult to make yourwebsite shine through the crowd. Prospective customers may not remember your web address or even your company name even if you tell them. Additionally, the whole purpose of havinga website is to bring your product or service to a wider audience than you can otherwise market.

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Your Prospects

Those that purchase online are “skimmers” –that is, they simply go to their favorite search engine and type in a word or phrase related to their desired product or service, and usually only look as far as the first few items on the list. If you’re really lucky, they’ll look all the way to the bottom of the first page. So where do you want to be? That’s right –way up there near the top. The closer to the top of that search engine list you get, the more people will see your website. Getting you to the top of that list is what Search Engine Optimization (SEO) is all about.

The realities of modern lifestyles and economics have lent themselves to an ever-increasing number of people seeking the convenience, variety and consumer-friendly environment that is provided by making purchases online from the comfort of their own homes, as opposed to the drive time, long lines and other hassles associated with traditional shopping approaches. As more people become internet consumers every day, the importance of creating a solid web presence is vital for your business to thrive in the 21st Century.

SEO vs. IT

A common misconception is that IT (information technology) training equates to the ability to create successful websites. This is not necessarily the case. SEO training must be undertaken as a subject in and of itself, as the I.T. field is far too generalized and geared toward the technicalities of the internet to provide the kinds of marketing tricks and skills needed to create a truly successful web presence. I.T. is definitely useful, but without the necessary marketing skills, many end up working with a half-empty toolbox when it comes to the internet.

For these reasons, those proficient in the SEO field are in an ever-increasing demand. Think about it –if you can make a website make more money, what website owner in their right mind wouldn’t search you out? A competent SEO expert is one of the hottest commodities in the online world of commerce, and always has opportunities to succeed. If you can make a customer’s website climb through to the high end of the Google rankings, you will have more opportunities than you can handle!

SEO vs. Pay Per Click

If you want to increase the traffic to your website, there are basically two ways to go; you can utilize search engine optimization (SEO) or Pay Per Click (PPC). PPC can yield results, but you have to find a way to get people to the advertisements on your site in order for them to click them in the first place. If you load your page down with a ton of advertisements due to a lack of traffic, it will take longer to load, be less attractive to visitors, and you will actually lose traffic (and revenue) in the long run. It is much better to focus your strategies around SEO to get high-volume “organic” traffic so that you can have the freedom to employ tasteful use of PPC ads that compliment your web content.

Why Do SEO Strategies Fail?

SEO is as much art as science. There are many factors involved in an effective SEO strategy. However, there are three major reasons why SEO strategies fall short.

  • Poorly-Defined Target Audience –Often, the most well-laid SEO plans crash and burn because no effort was made to determine what kinds of people would most likely search for the content on the website.
  • Lack of Proper Benchmarking –How well does your site compare with similar sites across the web? Is traffic increasing relative to them? Any proper maintenance of a successful website involves constant review of its place on the World Wide Web in relation to the competition, so that any downward trends can be caught before they’re out of control and you’re at the bottom of the heap.
  • Neglected Content Development –If you aren’t providing new, fresh information on your site, there is no reason why anyone would continue to visit. Your website should have new, original content that is engaging and targeted to the specific audience(s) you are cultivating through your SEO strategy.

Conclusion

The emerging importance of effective SEO strategy is self-evident, and its importance simply can’t be over-stressed. Effective almost by itself SEO equates to an successful website, while ineffective (or absent) strategies equally ensures almost certain failure. For this reason Article Search, the SEO field is a permanent and ever-growing aspect of the IT industry.

ByAlexia Pamelov

Cheap Windows Hosting – Tips to Boost SEO with Social Media Twitter

CheapWindowsHosting.com | Hello guys today I will share some tips to boost seo with twitter, lets stared it. Twitter has a long history with Google, leading to a lot of confusion about whether signals from Twitter influence Google’s search results. Today I’m going to sort that out (spoiler alert: it doesn’t). Then I’m going to look at current best practices for upping your influence in search using Twitter.

Google Loves Twitter: Yes, No, Maybe So?

A few years ago, there was a lot of buzz about search engines using social signals to impact SERs. For a little while, Google did index tweets. Starting in 2009, Google had access to the full “fire hose” of Twitter’s data stream. A year later, Matt Cutts told us t Twitter-Bird_Flickr_AlbaPovehat these signals would officially be picked up by Google’s algorithm.

But the partnership was over a couple years later. In 2011, Google’s fire hose agreement with Twitter ended and Google rolled out its own proprietary social network, Google+.

Fast forward to this year, when Cutts went on record saying that “signals” from Twitter (and Facebook) are not part of the Google algo. The breakup between Google and Twitter would seem to be official.

But even now, a lot of SEOs insist that Twitter and Facebook activity weighs into Google’s search results. Most of the arguments point to observations that there’s a high correlation between activity on certain Twitter (or Facebook) accounts and their rankings in search engines. But, come on, folks … dust off your high school stats: correlation is not the same thing as causation.

The correlation is almost certainly about this: If you publish great content and it gets a lot of social shares, chances are it will also get links. Links, not shares, are influencing the search engine results.

The most damning evidence against Google using Twitter data currently comes from Stone Temple Consulting’s recent analysis of how and when Google indexes tweets. Those guys found that only a few tweets are being indexed and those that are coming mainly from superhero accounts of more than a million followers. And … the indexing is slow.

Conclusion: Google is almost certainly not indexing tweets in any way that brings SEO benefits to most of us. So let’s take our eggs out of that basket—at least for now.

Twitter Still Helps With Google SEO. Here’s How.

Assuming you agree with my arguments above, here are some key ways you can use Twitter to help improve your resultss with Google. It’s not a comprehensive list, but these will give you the most bang for your buck.

Encourage Natural Backlinks.

Links are still the foundation of the Web and the Google algo. They’re our best way of telling Google that our websites and content are valuable and trustworthy. And Twitter’s one of the best social avenues for building organic connections that lead to natural, “honest” links. So-the best way Twitter can boost your SEO is for building natural links.

You have to start with great, useful content. Wherever you publish this—your own website/blog, Google+, LinkedIn or guest blogs, etc.,—you can use Twitter to attract readers who will want to share and link to it.

To encourage this, you’re going to need to focus on Twitter habits that will:

  • Build genuine community and connections
  • Make your tweets more shareable

Best Practices in the Twitterverse

To build genuine community on Twitter, focus on these actions:

  • Engage. Be as social as you would at a party. Be friendly, follow others, retweet, and link to content of people you’d like to do the same for you. Especially try to do this with influencers in your industry or field.
  • Share useful content. Spread your tweets out through the day and know when to post. There’s lots of data out there about optimal times and quantities for tweeting, like this advice from Buffer.

To make your tweets more shareable, try these things:

  • Use Twitter cards. These are bits of code that enable you to improve the user experience by adding photos, videos, product descriptions, and more to your tweets.
  • Use keywords from traditional SEO. This is a way your search and social teams can work synergistically together. Chances are Twitter users will also use some of the same keywords you’ve researched for your SEO campaign. Experiment with using them in tweets and as hashtags.

Optimize Your Personal Information

One of the easiest tricks is to optimize your identity on Twitter. Have a complete profile that includes some keywords for your industry, and a username that’s the same as your company name, individual name, or product. Twitter bios are highly rankable in Google when people search for your name or company.

Use Twitter to Understand Your Customers.

Lastly, as a corollary to the point above about using SEO keywords in tweets, you can use Twitter as a rich source of trending keywords for SEO and/or topics for content creation. The search/social synergy goes both ways.

Key Take aways

To wrap up, the key SEO benefit from Twitter right now is link building. Bing is using signals from Twitter to influence its results, but the preponderance of evidence is that Google is not. This could definitely change. In the meantime, the ideas outlined here will help you maximize Twitter for Google SEO benefits.

The only constant at the intersection of search and social is fast and constant evolution. So stay on top of the trends. Use these best practices now, but keep your eye on the future.