CheapWindowsHosting.com | Best and cheap Drupal hosting. This is a post about Drupal, SEO, and Drupal & SEO. While some of this information is specific to Drupal, other parts are just general to SEO, but what makes the general parts related to Drupal is that, in most cases, Drupal development makes it much easier to implement search engine optimization when compared to similar content management systems I have used.
Know what keywords you should be using throughout your copy, in your title tags, URLs, meta tags, meta description, alt tags, internal links, and headers. The best way to do that is to use Google’s Keyword Tool, now Keyword Planner. Using the keyword planner you can see how frequently terms are being search per month (globally and locally), how competitive they are for ranking, and how much they cost to advertise on. Better still, the keyword planner will give you related keywords to what you typed in. This tool is a must to start with for good Drupal SEO, really any SEO for that matter.
Get these two tools, Google Analytics & Webmaster Tools hooked up and running data on your Drupal site ASAP, and better still, get them hooked up together. If you aren’t pulling this data from your website you’re going to be lost in terms of what is currently going on, creating difficulty in making confident decisions on what to do next when it comes to SEO. There are a bunch of tools out there that offer similar insight when it comes to this information, but if you want to know what Google is seeing when it comes to your site, why not go directly to the horse’s mouth.
Drupal has several modules that every site should install. That is, if you’re looking to take advantage of what Drupal already has to offer, and if you care to get found online ‘organically’ through someone typing words other than your company’s name.
Don’t let Google fool you, even with the Penguin and Panda updates, backlinks still count pretty big. What those updates are trying to do is get rid of all the big time comment spam and professional profile builders out there by penalizing sites with an overwhelming amount of those types of links.
The key to backlink building is to make it look natural, by having a good mix of links built with just plain URLs, home page URLs, keyword anchor text, long tail keyword phrases and use of “similar” keyword type phrases. Go after links from sites of all Page Rank types and make sure the links reference not only your home page but also your inner pages. Don’t sweat the no-follow links to your site, because here is the thing: they are still links and get counted, maybe not as much as a followed link, but they are still getting picked up.
Go for credible links, and look at that this way: Appnovation is a Drupal development company so we would definitely want to get a link from Drupal.org pointing back out our site because that is basically telling Google that Drupal.org (the foremost authority on Drupal) considers Appnovation a Drupal development company.
Talking about backlinks can go on and on, but the keys are:
Unless you have monopoly, you are going to have to keep up with the competition. Keep an eye on what they are doing both on-page and off, as well as monitor what they are ranking for and where they are ranking. Competitors can give you great ideas on what you should be doing on your pages to make sure your rank is improving.
Sites can’t just be a static page that you build and push live to just sit there. Today you have to continuously create content for it. Although not just new web page after new web page, but content of all types like case studies, product reviews, client testimonials, whitepapers, eBooks, infographics, demos, portfolios, videos, communities, blogs, social sections, and so on. Keep you site as dynamic as possible and keep giving Google a reason to come back and crawl you to see what’s going on. Refresh your website with a complete redesign from time to time so that you can add more ways for people interact with it. Basically today’s websites have to be living, breathing entities that need consistent feeding and constant attention. Drupal is an ideal content management system (CMS) for this very purpose.
The key to all of it is being able to make it work together: the keywords, the tracking, the modules, the backlinks, the competitive research, and the continuous updating. Leaving out any of those is going put a pretty big dent in comprehensive Drupal SEO strategy. Each item above requires the other 6 to be involved, or at least taken into account, someway, somehow.
Word to the wise: don’t ever put all your eggs in the SEO basket. Not too many people know what makes up the Google algorithm (I am guessing you probably don’t) let alone when Matt Cutts’ team (I am also guessing you don’t know Matt Cutts or anyone on his team either) is going to make another change that could affect what your site shows up for, or where, in the rankings.
CheapWindowsHosting.com | Best and cheap Drupal hosting. Before you opt to pick the best known Drupal modules for your eCommerce site, one must consider few facts. First of all, it is the very nature of business that will fit with the module’s usage. All business do not follow the same commercial procedure. Therefore build a good understanding on the processes and processing capabilities that the module should deliver.
Here comes a standalone Drupal eCommerce site building guideline for you, follow it to your success:
Look into below list of top three Drupal eCommerce modules that can help your business to take the flight.
Drupal Commerce module is a highly reputed and widely used eCommerce store module for businesses that supports all businesses remaining easy to customize. It complies with strict development standard that puts users building capability at the center of all of its functionalities. Check the features that Drupal Commerce module offers:
Ubercart is the best known Drupal eCommerce module that can fully integrate with the latest version of drupal. It is an open source development that centers around building a community for a product with paid download options and making premium offers. Ubercart 3.0’s core features include
Commerce Kickstart is yet another eCommerce module for Drupal which is rather new than other two modules we discussed in above. It is unique in its core ability to remain functional when integrated with other functional capabilities from different modules. It works pretty perfect with Drupal Core and Drupal Commerce modules therefore you are originally getting most of the features from the best known ones when you use the Commerce Kickstart module. Check out the functional features of Commerce Kickstart module here:
Beyond our recommended top 3 modules, there are many modules to use for your ecommerce web business. Select that module which goes with your business behavior and also gives you full control over single little things. Any of the three modules will help you greatly! Try now, make money with your Drupal website!
CheapWindowsHosting.com | What is Drupal? Drupal is the #1 platform for web content management among global enterprises, governments, higher education institutions, and NGOs. Flexible and highly scalable, Drupal publishes a single web site or shares content in multiple languages across many devices. Technology and business leaders transform content management into powerful digital solutions with Drupal, backed by one of the world’s most innovative open source communities.
Drupal, the powerful and easy-to-use content management system, written in PHP is extremely popular among web designers. The reason why they go for Drupal hosting is its modular approach – every thing, including the core system files are in the form of modules. Barring the core ones, web admins can install, uninstall any module from the vast list of modules available in the Drupal website.
However, certain small tweaks and modifications can do wonder over and above the existing benefits you get. Here are some of the tips and tricks which can optimize your website:
Organizing the program code by maintaining the structure and adding comments can help in further modifications and updates as the program gets larger.
If your site needs you to do cron jobs, the preferred time would be when the traffic on the website is minimum.
Instead of using the default URLs provided by Drupal, one should enable Clean URLs, and install which enable English-readable URLs
More the modules more would be the time to load a page. Thus, modules that are currently in use should be disabled from the administration section.
ASPHostPortal provides fast and reliable Drupal Hosting.