Do We Really Need SEO Tools for wordpress?

ByAlexia Pamelov

Do We Really Need SEO Tools for wordpress?

CheapWindowsHosting.com | Best and cheap WordPress SEO hosting. So you installed a wordpress, created a site and published an article, but what now? How will you attract visitors to your blog and how will you accomplish that search engines find it. There are many factors why some sites are ranking higher than others. So, for example, you created a site about “smoothie recipes” and you created a post about “apple smoothie”. Everything went well, you had few pictures, a video from YouTube, but when you googled “apple smoothie recipe” you saw that your site is not on the first few pages, right ?

Now you’re incredulousy checking your site, wondering what went wrong? But, don’t worry, if you’re using WordPress as a site CMS, then this article will help you. WordPress is one of the most comprehensive content management systems. It’s very easy to use because it consists of various plugins which can help you optimize your site correctly.

This article will be based mostly on On-Page SEO. I’ll tell you how to properly write an article, not just for search engines, but for people who read it, and how to market it effectively. Last time, I wrote about how to get blog ideas in minutes so this guide is a follow-up of that post. Since wordpress platform has so many plugins, there are two main SEO plugins that are worth checking. One is called Yoast – it’s comprehensive plugin that has lots of options. It helps you optimize each article and it warns you if you forget about writing meta description, if your post has less than 300 words or if you have unnecessary slugs. Second one is called All-in-One SEO. It’s  less complicated than yoast, but also great. It’s very user-friendly and it let’s you configure the main SEO for any page you create.

yoas

Lots of sites compare these two plugins, but in the end, the difference is not that big. When it comes to blog posts, on-page SEO and quality of article are determined factors of the value of your site. So if you’re new, I recommend focusing on writing quality and comprehensive articles that readers will love. SEO is something which can be learned easily, and once you get hang of it, it will flow through your articles like a wave.

Title tag is, as you probably know, one of the most important SEO factors on a site. Currently the title tag looks like this: “Post name | Site name “. There is a lot of debate on whether to use only the name of the post, or to add the name of your site, but it’s up to you. This site uses this model -> Post name | Site name. If you want to be more specific on title tags, then – once you install the AIO SEO Pack – go to Settings >> All in One SEO Pack, and then put where it says “Post Title” this sign “% post_title%”  or “% post_title% | % BLOG_TITLE% ” if you want to use Post name | Blog name. I’ll skip meta tags because in 2016. they are not relevant SEO factors. These are basically little snippets below your title which tell about your site, but they are no longer relevant.

Permalinks, however, are important. Permalink is basically the URL of your site. After installing WordPress, your URLs will look like this www.site.com?p=38“, but this doesn’t looks good, right? It would be much better, if your URL would look like this www.site.com/wordpress-seo/“. It not only looks better, but it notifies Google that you plan to rank for a keyword “wordpress-seo”. You can change how permalinks work via Settings -> Permalinks. My advice is to choose the first option called “Post Name”.

3. Pingbacks and Redirection

Pingbacks are used for communication between WordPress blogs, or to notify a blog when other links to it. So for an example, when you link to another blog via an article, the owner of that blog will know who send him that backlink. This has some benefits such as – if you regularly link to someone, he will probably remember to link back to you, and secondly – if someone has already mentioned your site, you can contact the owner of that blog and ask him if he can change the anchor to one which suits you. You can set pingbacks by going to Settings -> Discussion.

4. Redirection

Redirection is, for most of the webmasters, an irrelevant factor. Many sites make a big mistake and allow their site to be available with both www and non-www versions respectively. This means that user can go to your site via www.site.com or site.com. When you install WordPress for a first time, you’ll get 302 redirect. However, 302 means temporary redirection, and we need permanent – 301 redirection. If you’re using ASPHostPortal.com you can change this via PleskPanel, but if you don’t, you can manually overwrite the .htaccess file in your root folder.

 Add this code to change non-www to the www version of the switch:
# Begin 301
RewriteEngine On
RewriteCond% {HTTP_HOST}! ^ Www \ .site \ .com [NC] RewriteRule ^ (. *) $ Http: //www.xxx.com/$1 [L, R = 301]

or this code to switch to non-www to www version:

# Begin 301
RewriteEngine On
RewriteCond% {HTTP_HOST}! ^ site \ .com [NC]
RewriteRule (. *) Http: //xxx.com/$1 [R = 301, L]

5. Speed and XML Sitemaps

Search engines love structures and codes that are readable. One of the great plugins is called “W3 Total Cache“. It’s a little hard to adjust ( you can find a video on YouTube to simplify the process ), but in the end it helps you increase the speed of your site, while, at the same time, it ejects the missing codes and structures which are not properly set.

6. XML Sitemaps

XML sitemaps are used to inform search engines about the new websites or new posts and thus help you in indexing those. From the above plugins only Yoast comes with this option, but if you don’t want to use Yoast, you can easily downlaod “Google XML Sitemaps” plugin. It is a plugin that will do an excellent job.

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