ByAlexia Pamelov

Why Backlink is Important for SEO | This article explains what backlinks are and why they are important for driving traffic to your website from a search engine.  Because of the ever-increasing volume of content available on the Web, it is unreasonable to expect that merely good content will drive people to your website. It is important to understand how online traffic grows and how websites are discovered by people online. Google searches are among the most widely used tools for learning about new websites. Understanding how Google searches the Web for websites in response to a keyword entry by a user is one of the first steps to using backlinks for increased search engine traffic.


What is a Backlink?

A backlink or an inbound link is simply a hyperlink to your website placed on a different website. When a user visiting a different websites clicks on the hyperlink and lands up at your website, the backlink is said to have served its purpose. Obviously, the more backlinks that other websites have to your own site, the greater the volume of traffic that can be generated by people discovering your website through other websites. This is basically how backlinks function and help to increase the popularity of your website. A search engine like Google scans the Web for backlinks to a particular website in order to determine where to place your website in the search results. Apparently, if you want your website to appear in the top of the list of Google search results, your website needs to have a high volume of backlinks leading to it.

The Importance of Quality

It is not sufficient to just have a large number of backlinks embedded on various websites that direct the user to your page. It is more important for these backlinks to emanate from quality web pages. What this means is that Google not only counts the number of backlinks for a website but also assesses the quality of the web page that hosts the backlinks.

So how is the quality of a backlink measured?

One of the easiest ways to determine whether your backlink is hosted on a high quality web page is by relevance. Google regards a backlink to be high quality if the web page on which it is hosted as content that is relevant to the content of your website. For example, if you own a website on financial news and a backlink to your website is placed on a video sharing website, the backlink would not be regarded as high quality by the search engine. On the other hand, if the backlink to your website is hosted on the website of a financial magazine or supplement, then the link would be regarded as high quality. Consequently, the ranking of your website in search results could potentially increase.

The Ethical Question

There are important ethical considerations that one must keep in mind when developing backlinks. Google has made its web crawler algorithms increasingly smart over time in order to detect organic backlinks from link farms. Link farms are websites that have been primarily set up to host backlinks to a large number of websites. While it was earlier possible to get away with creating link farms, today’s search algorithms can detect link farms and eliminate such backlinks from consideration. In some cases, the websites whose backlinks are hosted on link farms can even be banned.

Backlinks to your website should grow naturally and organically. This means that instead of trying to manipulate the quantity of backlinks to a website, the owner should design content that makes it highly desirable and worthy of being shared by users on the Web.

Another unethical practice is reciprocal linking. In reciprocal linking, different websites agree to host backlinks to each other’s sites as quid pro quo. While this might seem like a fair exchange, it is actually deceptive because such backlinks are not always relevant. Google’s search engine algorithms have begun to target reciprocal linking and penalize websites by lowering their rankings on the search results.

Interlinking is a practice that is not unethical but does not produce beneficial results in terms of SEO. Interlinking takes place when the common owner of several websites places backlinks to all the websites he owns on every website. While this is a convenient way to facilitate online users from navigating across a set of related websites owned by a common individual or institution, it can lead the search algorithm to believe that the owner is basically running a link farm. Therefore, interlinking should be used as a minimal practice.

Creating Backlinks

A set of online tools used to create backlinks are called backlink builders. Basically, these tools help you search for websites that carry content relevant to your website based on keywords you enter. When creating a backlink make sure that your link is descriptive and preferably contains a keyword instead of being merely functional. In this way, the search engine identifies the backlink along with the keyword and this increases the relevance of the backlink for the search engine.

Keeping Track

Simply creating a large number of quality backlinks is not sufficient to ensure high SEO results. A website owner needs to constantly keep track of the performance of the backlinks. There are several tools available online that can help owners and website administrators keep track of their backlinks. Some of these tools such as Domain Stats will produce a comprehensive listing of all the backlinks to your website as well as how those links are ranked by various search engines and directories.


The SEO ranking of your website can be considerably enhanced by adding appropriate backlinks. Ensuring that a high level of quality backlinks is created should be an essential part of your SEO strategy. This involves identifying websites that are relevant to your own website and developing backlinks organically and naturally instead of using unethical and deceptive practices to lure online users to your website. Understanding the importance of high quality backlinks is therefore crucial to the SEO success of your website.

ByAlexia Pamelov

How To Develop a Joomla Template from scratch | Best and cheap joomla hosting. Do you Want a customized joomla template for the business requirements? It really is so easy to construct a template of one’s decision as an alternative to paying thousands for it. So lets commence now.

To produce a joomla template you may require at the least two files,

  1. templateDetails.xml which can be mainly configuration file containing info like autor name, e mail, template version, folders and file names and module names (we’ll discuss it leter).
  2. index.php which can be entry point for all pages
    These are standard files required to create a joomla template, but furthermore you will need some a lot more files to produce a beautiful and powerful template like css, images, language, javascript, html and so forth.

Now lets generate our xml file

<?xml version="1.0" encoding="utf-8"?>
<extension version="2.5" type="template" client="site">
<creationdate>29 January 2014</creationdate>
<author>write Your name here</author>
<authoremail>write your email here</authoremail>
<authorurl>your website url here</authorurl>
<copyright>Copyright here. All rights reserved.</copyright>
<license>License here</license>

 As you can see further files are right here like index.html (just to avoid direct access of this folder) , template_preview.png and template_thumbnail.png to show in administrator panel. Here several positions are defined which we’ll use in our index.php file.

Your xml is prepared, now produce your index.php file.

<?php defined( '_JEXEC' ) or die( 'Restricted access' );?>
<!DOCTYPE html>
<html xml:lang="<!--?php echo $this--->language; ?>" lang="<!--?php echo $this--->language; ?>" >
<jdoc:include type="head" />
<link rel="stylesheet" href="<?php echo $this->baseurl ?>/templates/template_name/css/template.css" type="text/css">
<jdoc:include type="modules" name="top" />
<jdoc:include type="modules" name="banner" />
<jdoc:include type="modules" name="left-navigation" />
<jdoc:include type="component" />
<jdoc:include type="modules" name="footer" />
<jdoc:include type="modules" name="position-3" />

 As you see we have included defined( ‘_JEXEC’ ) or die( ‘Restricted access’ );
just for security reasons to prevent direct access. is here to tell browsers and crawlers that its a html5 web page.


 Your template is ready now but to perform with joomla you’ve got to upload it below templates folder. Following uploading it to templates folder log in for your joomla administrator and open extensions -> Templates manger. Right here you’ll not be able to see your template as you expected. This can be since it calls for one more step, to set up the template. Ok, visit Extensions -> Extension Manager then click Learn tab now click on discover icon around the top-right corner from the page. It’s going to search all of the extensions accessible inside your joomla installation, here you will be able to see your template name, select it and click on set up icon on the top-right corner of the page. This will likely install your template. Now you happen to be done. Go to Extensions-> Template manager , right here you’ll be able to see your installed template.

ByAlexia Pamelov

How to Set Up Your SEO-Friendly WordPress Website in 15 Minutes | Best and cheap wordpress hosting. Good SEO is all about creating useful content for real people that’s convenient to read and share, while adhering to certain time-honored, algorithm-appreciated principles of structure and style.

You may not be able to write a great piece of content in 15 minutes. But you can get your site’s fundamentals into place in about that time. Just follow along with the simple tips below.


Choose the right domain name

The choice of a relevant domain name boasts the dichotomy of being the most overrated and underrated component of an SEO-friendly site.

Some people completely ignore all branding concerns and go overboard in their attempts to attain a keyword-rich domain name. This often results in domains that are too long or too hyphenated to be effective.

Ensure indexability

This is going to come across as mega-obvious, but don’t laugh:

A major aspect of an SEO-friendly website is … its ability to be indexed by search engines!

You might be surprised by how many people inadvertently fumble this.

WordPress has a dashboard setting page called “Privacy” that allows you to block search engines from your site. Some folks like to use this option while developing the site, so incomplete pages do not get indexed and associated with the domain. However, if you forget to unblock the search engines upon launch, your pages will not be indexed.

That’s not very SEO-friendly.

Permalinks and URLs

WordPress’ default permalink structures offers no SEO value. However, it is quite simple to change your permalink structure to one that is SEO-friendly.

Simply navigate to the “Permalinks” link under Settings in your dashboard, and you’ll be presented with a number of options to choose from.

If you have time-sensitive content, then including the year and month in your permalink structure is beneficial

However, if your content is mostly evergreen — meaning it’s relevant for any anyone at any time — all you need is the ability to use keywords in the URL. The default option WordPress presents is %title%, which will simply take your post title, hyphenate it, and then append your domain with it.

At the Edit Post level, you can then edit the link to display however you want. Here at Copyblogger, and on other SEO-friendly websites, that typically means two to three relevant keywords in the URL.

If you have an indexable, keyword-rich domain that uses post-relevant keywords in the URL, you are well on your way to organically building a powerful, SEO-friendly site.

Titles and descriptions

The most important piece of SEO real estate on any individual page is the title, which tells both readers and search engines what to expect from the rest of the content on the page. And getting relevant keywords into your titles consistently is imperative for SEO-friendliness.

Descriptions are also important. Remember that the description is what search engine users will see when your result pops up. Crafting compelling copy is the key here. You’ll want to include keywords as well, primarily because those are (by definition) the words your users have in mind when they’re looking for what you offer.

It’s great to rank high, but if your title and description don’t inspire the searcher to click, what good is the ranking?

The standard post edit screen in WordPress obviously provides space for a title, but there are times when you may want to use a different title for readers than for search engines. To do this, you need to have a theme framework or plugin installed that provides a place for a specific SEO title.


One way to ensure that search engines index your content properly is with a well-structured XML sitemap. There are a number of plugins that will do this for you, updating automatically whenever you publish a new post, but not all are created equal. Some can misconfigure the sitemap structure while others can chew up large amounts of resources.

A strong sitemap option that we recommend at Synthesis is Yoast’s, which is built into his SEO plugin.

And sitemaps are not just for posts. If your site hosts videos, there are major SEO benefits to a properly configured video sitemap. Yoast has a solution for that as well.

H1 tags

Here is a basic SEO fundamental that you shouldn’t have to worry about, but it’s worth mentioning.

The on-page post title should be wrapped in an <h1> tag. This alerts the search engine robots to its importance on the page. But don’t try to get cute and have multiple sets of <h1> tags. Use just one. All subsequent headings should then be in <h2> and <h3> tags.

Any WordPress theme worth installing will have the post title wrapped in <h1> tags. If for some reason you are running a theme that does not, it’s highly advisable that you make a switch or, at a minimum, edit the title’s heading tag.

Enable and encourage discussion

Comments add SEO value.

Not only will the discussion typically center around the main topic of the post, which will add additional keyword frequency to the page, a constant flow of comments will keep the page appearing fresh to search engines.

Remember that the goal of search engines is to deliver the most relevant and timely content to users. A post with an active discussion appears to be both, not to mention people are more likely to share a piece of content if they were compelled to comment on it.

Some people choose to disable comments on posts, which is understandable in certain cases. Just make sure that you have a legitimate reason for disabling comments if you do. Otherwise, keep them active and encourage people to participate, even if only for SEO.

Clean code

The negative effects of deploying shoddy code would warrant their own post.

Suffice it to say, search engines are going to have a hard time finding your content relevant for specific keywords if it has to waste time wading through ugly code to find your content.

Bad code can also negatively impact other oft-overlooked elements of SEO like page load time. Which reminds me …

Site speed, security, and uptime

You cannot really ensure fast site speeds, security, and uptime in 15 minutes. All three of these essential components of a good website require perpetual vigilance.

However, you certainly can get yourself on the right track in less than 15 minutes simply by getting started with the right WordPress host.

Search engines seem to be placing more importance on page load times with every update. And there is no better way to turn potential visitors away than with a malware warning.

So make sure your hosting is buttoned up on both the performance and security side to ensure that these ranking factors come out in your favor.

ByAlexia Pamelov

How to improve your local SEO? | With the rise of mobile search and voice search, local queries have been increasing for the past few years: 88% of mobile users conduct local queries. In 2017, local SEO seems to be as challenging as ever, as search results are changing regularly. Nowadays, if you want to be notified by users, your local SEO has to be on point.


What is local SEO ?

Local SEO aims at providing search results that are relevant to a user, based on its current location. For this type of queries, Google is focused on delivering the most valuable sites to match a user request. Thus, a Google Map with several shops or businesses will be displayed above the natural search results when a request is typed or spoken out loud. For example, if you search for ‘best italian restaurant’, Google will provide you with results that are near your computer’s or phone’s location.

The official ranking factors for local SEO announced by Google are:

  • The popularity of your business, based on clients’ reviews
  • The distance between the user and your shop
  • The state of your company profile on MyGoogle Business

Local SEO is an acquisition channel in terms of visits, meaning that the visits to your shop could potentially end up in purchases. It is thus essential if you own a local shop or business to take into account local SEO in your overall SEO strategy. Not taking local SEO into account is missing the opportunity of attracting clients in your area who are looking for a business similar to yours.

How to improve your local SEO?

Focus on Google’s ranking factors

Reviews are extremely important as they represent the virtual showcase of your business. Consumers are heavily relying on them when it comes to shopping online. Businesses thus need to have a presence online even if they don’t have an e-commerce website, which could be the case for small local companies. All they would need is a Google My Business account, which is free and easy to set up.
Luckily, it is going to be much easier now for businesses online to get Google reviews as Google + accounts are no longer required for users to do so.

Focus on netlinking

  • Local links: obviously, it is relevant, helpful and crucial to have links coming from a local credible source such as the yellow pages or local newspapers.
  • Industry links: A link coming from any site that is relevant to your industry will be helpful for your local business. They can come from directories, industry-specific sites or anywhere as long as it is topical and real.
  • Authority sites: on top of it, getting links from websites that have a high authority is a good way to improve your local SEO. Indeed, if you create content that is worthy of these websites’ links, the overall SEO of your website will tend to be stronger.

Focus on on-page local SEO elements

The on-page SEO elements of your website needs to be in accordance with your local SEO strategy. Thus, you need to closely pay attention to your page titles and descriptions as they need to clearly indicate your services, location and brand. You will also need to integrate specific keywords that will correspond to consumers’ expectations and help them make a decision. Also check your performance and architecture as they impact user experience and your visibility in search engine page results.

If you want to have more insights on how to be found for a location search without a physical address, you can have a look at our expert article on the subject.

ByAlexia Pamelov

Do We Really Need SEO Tools for wordpress? | Best and cheap WordPress SEO hosting. So you installed a wordpress, created a site and published an article, but what now? How will you attract visitors to your blog and how will you accomplish that search engines find it. There are many factors why some sites are ranking higher than others. So, for example, you created a site about “smoothie recipes” and you created a post about “apple smoothie”. Everything went well, you had few pictures, a video from YouTube, but when you googled “apple smoothie recipe” you saw that your site is not on the first few pages, right ?

Now you’re incredulousy checking your site, wondering what went wrong? But, don’t worry, if you’re using WordPress as a site CMS, then this article will help you. WordPress is one of the most comprehensive content management systems. It’s very easy to use because it consists of various plugins which can help you optimize your site correctly.

This article will be based mostly on On-Page SEO. I’ll tell you how to properly write an article, not just for search engines, but for people who read it, and how to market it effectively. Last time, I wrote about how to get blog ideas in minutes so this guide is a follow-up of that post. Since wordpress platform has so many plugins, there are two main SEO plugins that are worth checking. One is called Yoast – it’s comprehensive plugin that has lots of options. It helps you optimize each article and it warns you if you forget about writing meta description, if your post has less than 300 words or if you have unnecessary slugs. Second one is called All-in-One SEO. It’s  less complicated than yoast, but also great. It’s very user-friendly and it let’s you configure the main SEO for any page you create.


Lots of sites compare these two plugins, but in the end, the difference is not that big. When it comes to blog posts, on-page SEO and quality of article are determined factors of the value of your site. So if you’re new, I recommend focusing on writing quality and comprehensive articles that readers will love. SEO is something which can be learned easily, and once you get hang of it, it will flow through your articles like a wave.

Title tag is, as you probably know, one of the most important SEO factors on a site. Currently the title tag looks like this: “Post name | Site name “. There is a lot of debate on whether to use only the name of the post, or to add the name of your site, but it’s up to you. This site uses this model -> Post name | Site name. If you want to be more specific on title tags, then – once you install the AIO SEO Pack – go to Settings >> All in One SEO Pack, and then put where it says “Post Title” this sign “% post_title%”  or “% post_title% | % BLOG_TITLE% ” if you want to use Post name | Blog name. I’ll skip meta tags because in 2016. they are not relevant SEO factors. These are basically little snippets below your title which tell about your site, but they are no longer relevant.

Permalinks, however, are important. Permalink is basically the URL of your site. After installing WordPress, your URLs will look like this“, but this doesn’t looks good, right? It would be much better, if your URL would look like this“. It not only looks better, but it notifies Google that you plan to rank for a keyword “wordpress-seo”. You can change how permalinks work via Settings -> Permalinks. My advice is to choose the first option called “Post Name”.

3. Pingbacks and Redirection

Pingbacks are used for communication between WordPress blogs, or to notify a blog when other links to it. So for an example, when you link to another blog via an article, the owner of that blog will know who send him that backlink. This has some benefits such as – if you regularly link to someone, he will probably remember to link back to you, and secondly – if someone has already mentioned your site, you can contact the owner of that blog and ask him if he can change the anchor to one which suits you. You can set pingbacks by going to Settings -> Discussion.

4. Redirection

Redirection is, for most of the webmasters, an irrelevant factor. Many sites make a big mistake and allow their site to be available with both www and non-www versions respectively. This means that user can go to your site via or When you install WordPress for a first time, you’ll get 302 redirect. However, 302 means temporary redirection, and we need permanent – 301 redirection. If you’re using you can change this via PleskPanel, but if you don’t, you can manually overwrite the .htaccess file in your root folder.

 Add this code to change non-www to the www version of the switch:
# Begin 301
RewriteEngine On
RewriteCond% {HTTP_HOST}! ^ Www \ .site \ .com [NC] RewriteRule ^ (. *) $ Http: //$1 [L, R = 301]

or this code to switch to non-www to www version:

# Begin 301
RewriteEngine On
RewriteCond% {HTTP_HOST}! ^ site \ .com [NC]
RewriteRule (. *) Http: //$1 [R = 301, L]

5. Speed and XML Sitemaps

Search engines love structures and codes that are readable. One of the great plugins is called “W3 Total Cache“. It’s a little hard to adjust ( you can find a video on YouTube to simplify the process ), but in the end it helps you increase the speed of your site, while, at the same time, it ejects the missing codes and structures which are not properly set.

6. XML Sitemaps

XML sitemaps are used to inform search engines about the new websites or new posts and thus help you in indexing those. From the above plugins only Yoast comes with this option, but if you don’t want to use Yoast, you can easily downlaod “Google XML Sitemaps” plugin. It is a plugin that will do an excellent job.

ByAlexia Pamelov

Easy Steps To Make Your Joomla Website SEO Friendly | Best and cheap Joomla hosting. According to tutorialspoint website. SEO (Search Engine Optimization) is about optimizing a website for search engine. It helps search engines find and rank your site higher than the other sites in response to a search query.

Following are the simple steps used to set the Joomla Website SEO

Step (1) − Click on System → Global Configuration in Joomla administrator. By default Site tab opens up as shown below.


Following are the details of the fields present in the SEO Setting.

  • Search Engine Friendly URLs − Optimizing the URL’s to the search engine.
  • Use URL rewriting − Selecting the server, which rewrites the URL’s to meet a specific condition.
  • Adds Suffix to URL − Based on the document type the suffix to the URL is added.
  • Unicode Aliases − It selects between the transliteration and Unicode aliases.
  • Include Site Name in Page Titles − Provide your site name on all pages at the beginning or end of the page.


Following are the toolbar options in SEO:

  • Save − Saves your SEO Setting.
  • Save & Close − Saves the SEO Setting and closes the current screen.
  • Cancel − Cancels the SEO Setting in Joomla.

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ByAlexia Pamelov

7 Best Tips SEO ASP.NET | Best and cheap ASP.NET Hosting. In this post we will expains you about 7 tips for your ASP.NET site.


Here are 7 tips on SEO for your ASP.NET website:

A Microsoft server-side Web technology. ASP.NET takes an object-oriented programming approach to Web page execution. Every element in an ASP.NET page is treated as an object and run on the server. An ASP.NET page gets compiled into an intermediate language by a .NET Common Language Runtime-compliant compiler.

Page Tittles

Page titles between tags is one important thing that many fail to practice in SEO. When a search is made in Google, these titles show up as links in the result. So that explains its importance. The common mistake among website owners is giving the same title for all pages. Page titles drive traffic to your site, hence it is important to have a proper title to attract visitors. Adding titles is not as hard as you imagine. If you have a product catalog use your product name as title. You can also choose to give a different title that is related to your product.

Meaningful URL

URLs that are long with query parameters do not look neat and it is difficult for the visitor to remember. Instead use formatted URLs for your static pages. URL which has a meaning explains the content in your website. Although experts agree with using an URL that has query parameters, it is better to have a meaningful URL. Components like UrlRewritingNet can be used for this purpose. Mapping support in URL is offered by IIS7 which has plenty of features.

Structure of the Content

Content without a structure is not possible.  You will have titles, headings, sub headings, paragraphs and others. How would you emphasize some quotes or important points in your content? If you follow the below mentioned steps, the structure of your content will be semantically correct.

  • Divide long stories or parts using headings. Short paragraphs make more sense to the readers. Use tags to bring beauty to your content.
  • If you want to emphasize an important point or quote, place them between tags.

Visitors can create structured content if you use FCKEditor and the like. Integrating these to your website is not complex.

Clean the Source Code

Don’t panic, it is advisable to clean up the source code and minimize the number of codes. The following simple steps will assist you in cleaning the source code: You can use

  • External stylesheets and not inline CSS
    • js files instead of inline JavaScript
  • HTML comments is not encouraged
  • Avoid massive line breaking
  • Avoid using viewstate when not required

The relation between the content and the code (JavaScript, HTML, CSS) determines the ranking of your website. Smaller source codes help build a strong relation.

Crawlable Site

Do not use

  • Silver or flash light for menus or to highlight information
  • Menus based on JavaScript
  • Menus based on buttons
  • Intro-pages

Do use

  • Simple tags wherever possible
  • Sitemap
  • “Alt” for images
  • RSS

Test the Site

What happens to the requests that are sent when the site is slow? Sometimes requests are sent by robots and if they are unable to connect to your site continuously, they drop the site from their index. Enable your site to respond fast to requests even during peak hours. Moreover, visitors don’t like to visit slow sites. Use the various tools available and conduct the stress test for your site. Perform this and locate all the weak parts of the site. Fix them so that your site gets indexed.

Test the AJAX site

Spiders can only run a few parts of your AJAX website because they don’t run JavaScripts. Spiders can only analyze the data and hence they remain invisible to robots. The AJAX sites do not get indexed which does not help in search engine optimization. To make the site spider friendly, try and keep away from initial content loading into the JavaScript. You can also follow this only for pages that you like to index.  Make it easy for robots so that they can navigate. Try this simple trick to see how your AJAX site will appear to the robots. Disable JavaScript from the browser and visit your AJAX site. You can view the pages which robots will index.

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ByAlexia Pamelov

Joomla SEO Tips You Must Know | Best and cheap Joomla hosting. Among the millions of websites running on Joomla, tremendous numbers of sites follow the effective Joomla SEO tips. As every website owner desires to improve his web presence on the Search Engine Results Page (SERP) consistently, developers implement the effective SEO strategies on their site. Being a developer, if you are not getting the improved results, you must be looking for some Joomla SEO tips.

After introducing the top WordPress SEO tips, we will illustrate some of the more effective Joomla SEO tips in this article. These tips are followed by millions of Joomla developers. You must know these strategies to improve your website ranking on the SERP.

Top 10 Joomla SEO Tips

Listed here are the SEO strategies for Joomla sites that you must know.

Meta Description and Title on Home Page

As your home page is one of the most important parts of your website, you must ensure that it contains attractive title and meta description. For this, you should navigate to the SH404SEF URL manager and open the home page meta. On the next screen, you will find many fields, where the page title and Description tag are the imperative areas to be filled up with relevant content. You may skip all the other fields, as Google doesn’t takes these information into consideration while ranking.

Article Meta Description

When your target audience searches for content related to your niche, the first thing they notice about your site on the SERP is your article’s title and meta description. As the title relates directly to the content, the relevancy of meta description ascertains whether the visitor will click through your link. Therefore, you must write a user-friendly as well as SEO-friendly meta description and insert the keyword at a relevant place.

Image Alt Text

Search engines do not have the ability to understand the images on your site. Keeping this in mind, every content management system comes with Image Alt Text that is accessed by the search engine. Hence, when you add an image on your articles or blogs, you should explain the relevancy of the image. However, you should make sure that the principal keywords are used naturally and not stuffed inappropriately.

Internal Linking

Internal Linking Link-building has been an imperative SEO strategy in the last decade. But with the implementation of the new SEO guidelines, using too many external links can create a negative impact. Therefore, instead of creating external links, you should opt for internal linking. It is the type of linking where you offer the links to other articles on your site from one article. Hence, you should practice the internal linking strategy by creating links to multiple relevant articles.

Merge www and non-www prefix

In Joomla, you get an option to choose from the prefix; i.e. whether the “www” will be added to your domain or not. Moreover, if you remove the “www” prefix and someone else uses the address with the prefix, there can be an issue with duplicate URL. Hence, to play safe, you should configure the presence of prefix from the Google Webmaster Tools and redirect the visitors to your address, with or without the www prefix.

Avoid Keyword Stuffing

The Google Penguin SEO update is quite strict with the use of keywords in articles and blogs. The articles you publish on your Joomla site must be relevant to the topic and the keywords must be used in appropriate places only. In addition to this, you should not overuse the keywords in the content because it is treated as a Black Hat SEO technique.


Joomla SEO Tips – SitemapSearch engines appreciate when you offer easy navigation on your site. However, the sitemap accessed by human traffic cannot provide any assistance to search engines. Keeping this in mind, you should create two sitemaps on your Joomla site; one for human traffic and another for search engines. This would provide assistance to both, visitors and crawlers, and hence your SEO ranking will improve.

Prevent Duplicate content

Duplicate content has been in the list of Black Hat SEO strategies for years. If any of your articles or blogs have plagiarism issues, your SEO ranking can degrade drastically. Hence, you must always check your articles for plagiarism before publishing them on your site. In fact, you should make sure that your content, address of the web page and title are unique.

Use SEO Extensions

As Joomla is an advanced CMS and offers compatibility with plugins and extensions, there are tons of SEO tools for this platform. You can install various plugins such as SEO-Generator and SEOSIMPLE, that boosts up the SEO strategies of your site. However, it is recommendable that you must only install the most appropriate tools. Installing too many extensions on a Joomla site may slow down the loading speed and, ultimately, degrade the performance of the site.

Reduce Social Links and PDF files

Social links and PDF files distract the visitors from exploring your Joomla site. As your primary aim should be to drive traffic on multiple pages of your site, you should treat social links as a secondary option and reduce the usability of PDF files. This is because the visitors may forget to explore your site once they find the social links. Similarly, they may spend too much time on reading the PDF file, although it doesn’t give you any assistance in SEO.

ByAlexia Pamelov

How To Enable Google Analytics on a DotNetNuke Website? | Best and cheap DotNetNuke Hosting. Google Analytics is one of those must-have tools when running a website.  The tasks of tracking traffic sources, browser versions, search terms, etc. are all made easy.  The developers of DotNetNuke have also made using Google Analytics on a DotNetNuke website simple.


Installing Google Analytics in DotNetNuke is a fairly common request from many individuals and I know it can be a quite troubling question for most. The primary questions are how and where can I put the javascript code provided by Google. Well you have a few options. First you could put the code directly in the skin for the site, the advantages to that would be that you will automatically have the code on all pages, however, the disadvantage is that you cannot use that skin as is on another portal due to the site specific Google information. I personally go the route of adding a text/html module to my site and set it to show on every page and insert the script in a very specific location which I will discuss below. There are a few drawbacks to this method. First you will not get any statistics information on traffic to “edit pages” where other modules are not displayed and you also will not receive information regarding administration modules. However, in most circumstances this shouldn’t be an issue.

The best way to include this information is to include the information in the Module header of the text/html module. This is to prevent the accidental removal of the script code if you happen to click inside the module as an admin to enter in-line edit mode. Below I will walk you through the steps needed to implement Google Analytics using this method. (NOTE: you can extend this for other javascript integrations if needed).

Step By Step

  • Add a new Text/HTML module to a page of your site, you can position it anywhere, but I recommend the bottom of the page as administrative users will still see the module when they are logged in
  • Edit the text of the module to contain no text
  • Enter the module settings from the SolPart Action Menu
  • Expand the “Advanced Settings” section
  • Check the box next to “Display Module On All Pages?”
  • Insert your Javascript code in the “Header” box. This will ensure that the data is always retained
  • Now under “Page Settings” -> “Basic Settings” un-check the following boxes
    • Display Container
    • Allow Print
    • Allow Syndicate
  • Ensure that the “Cache Time” is set to 0 (Caching appeared to cause issues with this implementation in my testing)
  • Click “Update” to save your changes

This should complete the setup. You may now test to ensure everything is functioning correctly. You can log out as an administrator and view your site and no extra content should be displayed however if you look at the generated source you should see your javacript listed. Google Analytics should update within about 15 minutes to show that they are receiving your data.

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ByAlexia Pamelov

How to Optimize SEO on Your Magento Platform | Best and cheap Magento hosting. The Magento eCommerce platform is sufficiently scalable, flexible and ready for your increasing online business targets. Magento is one of the most popular business e-commerce tools. Like any other web platform, Magento can and should be managed to obtain SEO (search engine optimization). This article will provide users of Magento e-commerce sites to optimize their websites for SEO.

Implement Magento Multistore carefully

One of the greatest advantages of Magento is its inherent ability to support multiple stores. A single administration and interface will manage all orders, your products and every other thing. This benefit can act negatively for search engine optimisation. Often the developers use same product description for similar products that are sold through multiple sites. Repetition of exact information on each site for these similar products means that you are duplicating yourself. This allegation becomes strong when your multiple sites use same IP block depending on the host.


Setting the header

Your Magento install will have a title of “Magento commerce” by default; you need to change it. You need to remember few things to draw traffic in your online store. Search engines put weightage on preliminary words; so putting keywords at the beginning of the page can ensure a better rank. Even those scanning search results can only view those early words. They will click on the page if the keywords are at the beginning. All people do not rely on the brand name while performing search. So select keywords carefully. If you add common keywords that may be used for a product search this will help product pages to rank in long tail searches.

Managing site images

A neglected aspect in Magento SEO is how to manage images. You will surely achieve extra traffic by writing suitable alt tags for images and sincerely deciding the name of the image files. The images will have the product title by default which you can rename with some extra effort.

Optimising the categories

The most important fields to consider when improving your Magneto Site SEO are :

Meta description: this part will appear in the search result and you need to put an attractive description in this part.

Page title: it is better to keep this section empty so that you can use category name in addition to parent categories. If you wish to customise this portion, select a title exactly similar to your input and without parent category.

URL key: Create short yet keyword rich URL. It is a good idea to avoid stop words like “and”, “for”, “the” and many others.

Specify name, metadata, title and description for each store. It is a great feature when you have a Multilanguage store.

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Speed is an important Ranking and conversion factor

“How quickly your shop loads”- is a vital factor in terms of making conversion as well as SEO. Attracting people in your site is only the primary work done. Your main aim is to engage them and guide them to make purchase. However, if the pages take enough time to load; there are competitors. Modern people have time constraint and they will switch to a website that takes lesser time to load. The search engine spiders will crawl on maximum pages each day if your online shop loads quickly.

Disabled Products

A common condition that most online shop owners experience is when a popular product is disabled. It is possible that a particular product attracts much attention and thus has thousands of inbound links. When the website disabled that product, users and search engine land on a 404 error page if they clicked on the dysfunctional URL. It will be most effective from the perspective of user and search engine if they are directed to another page related to the product that no longer exists. Thus, it will create a better user experience and retain the position of search engine that the product used to hold.