Author Archives: Senthi Kumar

BySenthi Kumar

SEO vs. SMO: What’s the Difference and Why Do We Need to Know?

Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:

Your company came early in the search engine results,
You mentioned or recommended by others or sites they visit, or They already know about your company and go looking for you Search engine optimization (SEO) is a set of strategies with broad goals to bring more people to your website in a way that first, by increasing your search engine rankings. Social media optimization (SMO) can be one part of SEO but also contribute to all three ways people find you online. Read More